Learn what an SMS sender ID is and when you would need to use one
An SMS sender ID is a quick way to let people receiving an SMS know exactly who the SMS is from. It is basically what appears in the “sent from” address on a mobile phone; although it’s not like a normal “sent from” address, as you can’t reply to a message where a sender ID has been used.
They work well because there is no need for the user to store any numbers in their phone. You choose who the message will appear to be from; it can be up to 11 characters long and chosen from any alpha-numeric character. Using an SMS sender ID is a great way to get instant brand recognition when interacting with customers or staff.
If you do plan on sending out SMS messages that require replies, then you’ll want to use a Virtual Mobile Number. Most brands can’t afford to be plastered all over TV and the high streets, but sending out the odd branded SMS will not cost the world, and it will keep your brand at the front of the minds of your customers, so when they are looking to buy something you offer, they will remember to buy it from you.
Esendex
The team at Esendex comprises tech experts and experienced marketers who thrive on sharing their know-how, to support prospects and customers to identify the right mobile messaging solutions for their business.
