The text template library

Browse our text message templates for SMS and WhatsApp. Your next brilliant message is just a copy and paste away.

Tip: These are just a few suggestions of how the text messages can be used, feel free to adapt them for your unique SMS campaigns. Most of our examples can work for any communications channel; simply copy and paste the text into your messages. To use our imagery, save the file to your desktop and import it into our messaging platform. 

Please feel free to reach out if you need any help!

mockup of sms examples
Birthday/Anniversary

Happy birthday, [[NAME]]! Here’s a little gift from us to you – use ITSMYBDAY for 25% off 😍


Shop now

Happy birthday, [[NAME]]! Take 25% off everything using BDAY25 😊

Happy birthday [[NAME]]. Enjoy [[%]] off site wide on your special day by using the code [[CODE]] at the checkout. Valid until [[DATE]].

You’ve been a customer since [[YEAR]]. As a big thank you for sticking with us, take 30% off your next purchase ❤️

It’s our [[NUMBER]] birthday! Celebrate with us in our big birthday sale 🎂


Browse now

Cart abandonment

Hi [[NAME]]. Looks like you’ve left something behind! Here’s a special promo code to get 20% off your order! 🤩 Just use [[CODE]] at checkout by [[DATE]].

Don’t forget about your basket, [[NAME]]. It’s safe for now but head to checkout ASAP before somebody else nabs it! 🏃

Hey [[NAME]]. Grab the [[PRODUCT]] today and get an additional [[%]] off its current price! [[LINK]]

[[BRAND]]: Hi [[NAME]]! If you’re ready to complete your order, your basket is waiting for you at 👉 [[LINK]]

Hey [[NAME]], it’s [[BRAND]]! We noticed you left a few things in your cart. Use [[CODE]] for [[%]] off at checkout!


Shop now

[[NAME]], we’re still holding your items in your basket for you, but don’t wait too long! [[PRODUCT]] is selling out fast 😱


Buy now

We noticed you left this in your basket. If you still love it, come back and grab it quickly! We only have three left in stock!


Back to basket

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in action

Copy and paste our messages into the Esendex platform to get started.

Or if you’re not a customer, see our pricing here.

Drive to store

Hey! Book [[NAME]]’s appointment for our [[SERVICE]] now. Time slots are following up fast – don’t miss out!


Book now

Hi [[NAME]]. Get an extra 20% off until [[DATE]] on our [[SEASON]] sale when you visit our stores!

[[TIME]] to go until our webinar on [[TOPIC]]. Save your spot: [[LINK]]

It’s time to tune in! We’re going LIVE on Instagram at [[TIME]] to launch the newest addition to the [[BRAND]] family. Watch now 👇


Watch now

Healthcare

Hi [[NAME]], your appointment with [[DOCTOR NAME]] is on [[DATE]] at [[TIME]]. Please confirm by replying with Y or N to reschedule.

Hi [[NAME]], you have an appointment tomorrow with [[DOCTOR]]. Please fill out our new patient form beforehand.


Complete form


☎ Call us

Your test results are now ready. Please ring the practice.

Hello [[NAME]], your test results are now ready. Please book a slot with us to discuss the results.


Book appointment


☎ Call us

[[NAME]], it’s time for your [[CONDITION]] screening. Please ring the practice and book an appointment with us.

It’s been [[NUMBER]] months since your last appointment, [[NAME]]. Book your next appointment soon and avoid [[ISSUE]].

Hi [[NAME]], the days are getting longer, hotter and brighter ☀️ When was the last time you had a skin cancer screening? Make a preventative appointment today with [[DOCTOR NAME]]!


Book appointment

We’re holding a drop-in session at [[PRACTICE]] on [[DATE]] at [[TIME]]. Come along and share your concerns with our service or healthcare in general. Together, we can find a solution!

Hi [[NAME]], if you know anyone that’s looking for a new [[DOCTOR/DENTIST ETC]], refer them to us and you’ll receive [[INCENTIVE]].

Please note that the practice is closed today for [[HOLIDAY]]. We will open on [[DATE]] at [[TIME]].

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in action

Copy and paste our messages into the Esendex platform to get started.

Or if you’re not a customer, see our pricing here.

Health & safety

ALERT: [[THREAT]] warning in place for [[AREA]] until [[DATE/TIME]]. More info: [[LINK]]

[[ORGANISATION NAME]]: Mandatory evacuation in [[AREA]]. More information: [[LINK]]

[[THREAT]] risk in this area. Please stay safe. To report an incident, please call our helpline.


☎ Call us

Please be aware that [[ROAD]] will be closed from [[DATE]] to [[DATE]] for repairs. Consider alternative routes and allow extra time for travel.

[[WEATHER]] has the potential to cause significant disruption and prolonged power outages. In anticipation, we’ve increased the number of crew and equipment to respond to outages as quickly and safely as possible. Here’s how you can prepare too 👇


Read guide

We have recalled [[PRODUCT]] due to [[ISSUE]]. Please stop using the item immediately. For more info, visit: [[LINK]]

[[SCHOOL]] will be closed today due to [[INCIDENT]]. Regular school hours will resume from [[DATE]].

Internal communication

The [[COMPANY]] management team would like to wish all of our employees a very happy [[HOLIDAY]]!

Happy [[HOLIDAY]]! We hope you have a wonderful break.

Happy [[HOLIDAY!]] Thank you for all your hard work this [[YEAR/QUARTER]]. From [[COMPANY]].

[[LOCATION]] needs a cover for [[TIME]]. Please ring [[SUPERVISOR NAME]] if you are available.

Hi [[NAME]], your [[PROVIDER NAME]] health insurance account has successfully been set up. Please find your policy number and coverage details in your email inbox or here: [[LINK]]

Hi [[NAME]], we will be testing our fire alarm system on [[DATE]] at [[TIME]]. It should only last a few mins. We apologise for the disturbance.

There is an incident occurring in [[LOCATION]] today. Please work from home where possible and if you have to commute to the office, please be careful.

On a scale of 1 to 10, how likely are you to recommend [[COMPANY]] as a workplace? (1 = not at all, 10 = extremely likely)

Hello [[NAME]], welcome to [[COMPANY]], we’re excited to have you on board. Your first day will be at our [[LOCATION]] office. Please arrive at [[TIME]] on [[DATE]]. If you have any questions, please contact [[MANAGER]] on [[NUMBER]].

See Esendex
in action

Copy and paste our messages into the Esendex platform to get started.

Or if you’re not a customer, see our pricing here.

Loyalty

Psst, [[NAME]]. You’re in! 🤫 Exclusive access to our Black Friday sale and an extra [[%]] off, sitewide. Happy saving! [[LINK]]

We’re rolling out the red carpet for you, [[NAME]]! VIPs get early access to our Black Friday sales 😍 Enjoy [[%]] off sitewide, starting [[DATE]]. Browse now: [[LINK]]

[[NAME]], you’ve just reached [[LEVEL]] of our loyalty programme! That gets you an extra [[%]] off EVERYTHING site-wide 🥳


Shop now

[[BRAND]]: Hey VIP, the big [[SEASON]] event is about to start and you get early access 🎉 [[LINK]]

Exclusive to subscribers! Grab a 10% discount off our [[SEASONAL]] collection. Use code TREAT at checkout.

Hey, VIP! [[BRAND]] here with some great news… we’ve just restocked [[PRODUCT]] and you’re the first to know. Head on over to add to basket: [[LINK]]

Hey [[NAME]], our latest [[PRODUCT]] has just arrived and you’re one of the first to check it out! Enjoy [[%]] off as a little thank you. Enter [[CODE]] at checkout. Browse now: [[LINK]]

Hi, [[BRAND]] here. Did you know that you can save [[%]] when you have a subscription? It’s easy to pause or cancel at any time, no extra charge! Learn more: [[LINK]]

Hi [[NAME]]. Need [[PRODUCT]] on speed dial? We hear you. Save up to [[%]] when you have a subscription. Pause or cancel at any time. Learn more: [[LINK]]

Hey [[NAME]], let’s keep in touch on [[SOCIAL MEDIA CHANNEL]] too! 👋 Add us at @BRAND to see what we’re up to. See you there: [[LINK]]

Hey [[NAME]], have you heard about our Loyalty Scheme? Earn points with every purchase 🙌


Learn more

Hey [[NAME]], introducing our Loyalty Scheme. Earn points with every purchase. Learn more: [[LINK]]

Sign up to our Loyalty Scheme and you can earn points with every purchase, plus a special promo code for your birthday and other exclusive perks. Want to learn more about it? REPLY with YES.

[[NAME]], get double points when you shop today! Exclusive for our VIPs. Tap to shop: [[LINK]]

We’ve got exciting news! We’ve just launched our BRAND NEW Rewards Scheme, where you can earn points for your purchases, plus other members’ only perks. Ready to get started?


Learn more

See Esendex
in action

Copy and paste our messages into the Esendex platform to get started.

Or if you’re not a customer, see our pricing here.

Opening hours

A reminder that our offices will be closed from [[DATE]]. We’ll be back on [[DATE]] so our responses may be a little delayed. Check out our support site if you have any queries: [[LINK]]

Just a quick reminder that our offices will be closed from [[DATE]]. We’ll be back on [[DATE]] so our responses may be a little delayed. But don’t worry! We’ve created some resources which might come in handy, should you need anything over the [[HOLIDAY]] period.

Hi [[NAME]], just an update regarding our opening hours for [[HOLIDAY]] 👍 Our team will be available on [[DAYS]] at [[TIME]].

Hey there! Thanks for your message, the [[COMPANY]] team has headed home for the holidays. We will be back on [[DAY]] at [[TIME]]. Please check our website for FAQs, support docs and more 📖

Opt in & out

Thanks for signing up to receive updates from us! Text HELP if you have any questions and STOP to opt out.

Thanks for signing up to receive updates from us! 🙌 We’ll send you the latest news on sales, product drops, and more.


Browse now

You have successfully unsubscribed from our [[CHANNEL]] updates.

Hi [[NAME]], just confirming that you’ve successfully unsubscribed from receiving text messages from us. We’re sorry to see you go! 💔

Hi [[NAME]]. We understand that not everyone celebrates [[SEASONAL EVENT]]. If you would prefer not to receive our texts about [[SEASONAL EVENT]], reply back with NO and we will remove you from our [[SEASONAL]] mailing list.

[[BRAND]]: Are these [[SEASONAL]] alerts not quite what you expected? Just reply with STOP to opt out.

Order update

Hi [[NAME]], your order is on the way now 📦 Click here to track it: [[LINK]]

Hi [[NAME]], your order is on the way now. Not going to be in? Change your delivery date or redirect your parcel below.


Track my parcel


Redirect my parcel

Thanks, [[NAME]], for your order! We really appreciate your business 💜 Once your [[ORDER NUMBER]] has been dispatched, we will send you a tracking number.

Hi [[NAME]], your order has been delivered! 🙌 We hope you love it. Let us know what you think and we’ll give you 10% off your next order: [[LINK]]

Hi [[NAME]], your [[ORDER NUMBER]] is on the way! Track your delivery here: [[LINK]]

Hi [[NAME]]. We have partially refunded you for your order [[ORDER NUMBER]]. To say sorry, please use [[CODE]] to get [[% DISCOUNT]] off your next order.

Hi [[NAME]]. We have an update regarding [[ORDER NUMBER]]. Unfortunately, one of the items you ordered has gone out of stock. We have automatically refunded you – it should be back with you by [[TIMEFRAME]]. To say sorry for the inconvenience, we want to give you [[% DISCOUNT]] off your next order. Just use [[CODE]].

See Esendex
in action

Copy and paste our messages into the Esendex platform to get started.

Or if you’re not a customer, see our pricing here.

Payments & collections

Hi [[NAME]], a quick reminder that the scheduled payment for [[AMOUNT]] will be taken from your account by [[DATE]]. To make changes to your payments, please visit [[LINK]].

Hey [[NAME]]! We’re here to gently remind you that [[AMOUNT]] will be due in [[DAYS]]. For more information, call us at [[PHONE NUMBER]] or visit our website: [[LINK]]

Hi, [[NAME]]. [[AMOUNT]] is outstanding on your account. Avoid additional fees if you pay by [[DATE]]. For more info, log into your account or give us a call.

Hi, [[NAME]]. A sum of [[AMOUNT]] is outstanding on your account. Avoid additional fees if you pay by [[DATE]]. For more info or to request changes to your payment plan, log into your account or give us a call.


Log into account


☎ Call us

Hi [[NAME]], your latest bill is ready for you to view. Just visit [[LINK]].

Hi [[NAME]], your latest bill is ready for you to view. If you have any questions, don’t hesitate to reach out.


☎ Call us

Your payment for [[ORDER/POLICY NUMBER]] was unsuccessful. Please log into your account to update your payment information or reach out to our friendly team.

Real estate

When we last spoke, you were looking to rent a property. Text “RENT” or “BUY” to let us know what you’re looking for.

You were looking for 3 bedrooms when we last spoke. Text YES if that’s still correct or reply with the number of bedrooms you’re now looking for.

Hi [[NAME]], we’ve just listed a new rental property in [[AREA]] that could be perfect for you. It has [[FEATURE]], [[FEATURE]] and is close to [[SCHOOLS/TRANSPORT ETC]]. If you’re interested, let’s chat.


☎ Call us

Hi [[NAME]], you have a viewing booked with [[AGENT NAME]] at [[ADDRESS]] on [[DATE]] at [[TIME]]. Need to reschedule? Please call the office or click here: [[URL]]

Hi [[NAME]], what did you think of the [[NO OF BEDS]] property you viewed on [[DATE]] at [[TIME]]?

Hello [[NAME]], thanks for sending your documents over to us. Your application has been successful. We are processing your details and will send over your rental agreement within [[DAYS]]. If you have any questions, please don’t hesitate to contact the office.

See Esendex
in action

Copy and paste our messages into the Esendex platform to get started.

Or if you’re not a customer, see our pricing here.

Reminders

Hi [[NAME]], your appointment is on [[DATE]] at [[TIME]]. Make changes to your appointment here: [[LINK]]

Hi [[NAME]], your appointment with [[DOCTOR NAME]] is on [[DATE]] at [[TIME]]. Please confirm by replying with Y or N to reschedule.

Hi [[NAME]], your appointment is on [[DATE]] at [[TIME]]. Need to make changes to your appointment?


Change date

Hi [[NAME]], you have an appointment tomorrow with [[DOCTOR]]. Please fill out our new patient form beforehand.


Complete form


☎ Call us

Hey [[NAME]], your booking at [[VENUE]] is on [[DATE]] at [[TIME]]. Give us a call if anything changes or adjust your booking here: [[LINK]]

Hey [[NAME]], your booking at [[VENUE]] is on [[DATE]] at [[TIME]]. We can’t wait to see you! Give us a call if anything changes or adjust your booking below.


Log into account


☎ Call us

Hello, this is a reminder that your vehicle [[REGISTRATION]] is due for an MOT on [[DATE]]. Please visit [[LINK]] to book online.

Hello [[NAME]], this is a reminder that the terms of your policy [[POLICY NUMBER]] have changed. Review the updates here: [[LINK]]

Low balance alert: Your current balance is [[NUMBER]] on your account.

Hi [[NAME]], just a quick reminder that your policy [[POLICY NUMBER]] is up for renewal on [[DATE]]. Log in to view your renewal quote. If you have any questions, please reach out to our friendly team who can help you!


Log into account


☎ Call us

Hi [[NAME]], just a quick reminder that your policy [[POLICY NUMBER]] is up for renewal on [[DATE]]. Log into your account to review your renewal quote.

Hello [[NAME]], the terms of your policy [[POLICY NUMBER]] have changed. Log into your account to review the updates: [[LINK]]

[[NAME]], thanks for reaching out to us today to discuss your policy. We’re just missing one document needed to complete your paperwork. Please log into your account here to update: [[LINK]]

We have [[NUMBER]] candidates who might be suitable for [[ROLE]]. Please reach out to your Account Manager on [[NUMBER]] for more information.

Hi [[NAME]] 👋 Forgotten about [[EVENT]]? Don’t worry. With next day delivery available on all of our products, we’ve got you covered 💪


Shop now

See Esendex
in action

Copy and paste our messages into the Esendex platform to get started.

Or if you’re not a customer, see our pricing here.

Sales alert

Hey [[NAME]], it’s your last chance to take advantage of our biggest sale of the year! 🙏 Browse your wishlist and bag a bargain now: [[LINK]]

LAST CHANCE: You’ve got [[HOURS]] until our exclusive offers for [[SEASON]] end. Act fast and save lots: [[LINK]]

Hey VIP! Our [[SEASON]] sale starts tomorrow but you have early access 👌 Ready to shop the sale? [[LINK]]

We’re so excited to announce that our [[SEASON]] sale starts now! Use code [[CODE]] for an extra [[%]] off. Shop now: [[LINK]]

We’re so excited to announce that our [[SEASON]] sale starts now! Use code [[CODE]] for an extra [[%]] off.

Hi [[NAME]]. Good news – the [[PRODUCT]] you were interested in is now on sale! 🤗 Grab 20% off with the special promo code [[CODE]]. Valid until [[DATE]].

Hi [[NAME]]. Our big end of season sale starts NOW! 🎉 Grab savings of up to 75% off. Reply STOP to unsubscribe. Shop now: [[LINK]]

“Hi [[NAME]]. Our big end of season sale starts NOW! Grab savings of up to 75% off. Reply STOP to unsubscribe.


Shop now

Buy one [[PRODUCT]], get another [[%]] off. Just use the code BOGO at checkout. Shop now: [[LINK]]

Get FREE shipping on all orders placed today. No minimum required. Shop now: [[LINK]]

Hi [[NAME]], the wait is over! The NEW LIMITED EDITION [[PRODUCT]] has arrived. Hurry and shop now before they sell out.


Shop now

See Esendex
in action

Copy and paste our messages into the Esendex platform to get started.

Or if you’re not a customer, see our pricing here.

Seasons greetings

Hi [[NAME]]! From all of us here at [[COMPANY]], we would just like to wish you a very Happy [[HOLIDAY]]! ❤️ Reply back and let us know how you’ll be spending your break.

Happy [[HOLIDAY]], [[NAME]]! From all of us here at [[COMPANY]].

Happy [[SEASON]]! Here’s a gift from us to you 🎁 Take [[%]] off, valid until [[DATE]]!

It’s the most wonderful time of the year ❄️ and we want to pass that joy onto you! Take [[%]] off your next order with [[CODE]].


Shop now

Plan an [[EVENT]] on a budget with our savvy [[SEASON]] guide.


Download guide

[[BRAND]]: [[SEASON]] gift cards now available for those special people in your life.


Buy now

To celebrate [[SEASON]], we’re offering free delivery on all purchases between [[DATE]] and [[DATE]]. Happy [[SEASON]]!

Psst [[NAME]]! Do you want to know a secret? Just in time for [[SEASON]], we are launching an exclusive [[RANGE]]. Treat yourself or a loved one!


Browse collection

Security

Your one-time password is [[NUMBER]]. Do not share this password with anyone. This password will expire in [[TIMEFRAME]].

[[NUMBER]] is your [[BRAND]] verification code. Never share it with anyone.

Sign in attempt from [[LOCATION]]. If this was not you, please change your password now: [[LINK]]

Your password has just been changed. If this was not you, please get in touch with us now.

We have detected unauthorised access on your account. Change your password as soon as possible.

We recently identified and shut down a security incident that involved some of your account information. Your financial and personal details were not affected. Please visit our website for more info.

We are conducting some essential maintenance from [[DATE]] to [[DATE]], so you may experience intermittent service during this time. We apologise for any inconvenience.

Thank you for reaching out to us earlier. We’d like to ask you 3 questions about the quality of the service you received. Firstly, based on your experience with the [[BRAND]] team, how likely are you to recommend [[BRAND]] to friends and family? Please reply with a number from 0 to 10 (0 = not at all, 10 = very likely).

Hey [[NAME]], we hope that you’re loving your new [[PRODUCT]]. Would you mind leaving us a quick review? We’d love to hear what you think of it and how you’re using it! 🙏

Hi [[NAME]]! On a scale of 0 to 10, how satisfied were you with your experience with [[CUSTOMER SERVICE REP NAME]] on [[DATE]]? (0 = not at all, 10 = extremely)

Hi [[NAME]], we’d love to know why you chose to attend [[EVENT]]. Complete this 2 min survey and enter the draw to win a [[AMOUNT]] gift voucher: [[LINK]]

Our records show that you did not attend your appointment on [[DATE]]. Could you please take a moment to let us know why so we can update our records? [[LINK]]

See Esendex
in action

Copy and paste our messages into the Esendex platform to get started.

Or if you’re not a customer, see our pricing here.

Hi, this is your [[HOLIDAY]] travel update 🚂 The service from [[LOCATION]] to [[LOCATION]] will not be running between [[DATE]] and [[DATE]]. We apologise for any inconvenience. Happy [[HOLIDAY]]! Please be aware that the [[TRANSPORT]] service will not be available until [[DATE]].

Hello, this is an update from [[BUSINESS]]. The [[LOCATION]] service is experiencing some delays. Please review the adjusted timetable below and leave extra time for travel. We apologise for any inconvenience.


View timetable

Hi [[NAME]], this is a service update. The [[LOCATION]] service is now running to schedule. We apologise for any inconvenience caused earlier.

Hello, just a reminder that the [[SERVICE]] will not be running on [[DAY]] due to maintenance. There will be a replacement bus running to [[LOCATION]].

Hello, this is an update from [[BUSINESS]]. The [[LOCATION]] service is experiencing some delays. Please review the adjusted timetable below and leave extra time for travel. We apologise for any inconvenience.

Hi, there is currently no service between [[LOCATION]] and [[LOCATION]]. We will update you when this service resumes. Please leave extra time for travel.

Two-way communication

Hi [[NAME]]. Your [[TYPE OF APPOINTMENT]] on [[DATE]] at [[TIME]] has been confirmed. Manage the details of your booking via the button below and reply to this message if you have any questions.


Edit booking

Hi [[NAME]] 👋 It looks like you filled out a quote on [[WEBSITE URL]]. We just want to check in with you, in case you have any questions. Reply back to this message if you need anything!

Hey [[NAME]], last year, you were looking for [[JOB TITLE]] positions in [[LOCATION]]. Is this information still up to date? Reply with YES if that’s still correct, NO if you’d like to unsubscribe from this service or the new job titles you’re now looking for.

Hi [[NAME]], we are pleased to confirm your interview on [[DATE]] at our [[LOCATION]] office. So that we can organise a suitable time, please reply to this message with your preferred time. Here are the times available: [[TIME]] and [[TIME]].

We have a [[JOB TITLE]] role that matches your requirements. If you’d like more details, please reply to this message with MORE DETAILS.

See Esendex
in action

Copy and paste our messages into the Esendex platform to get started.

Or if you’re not a customer, see our pricing here.

Upsell/Cross-sell

Hey [[NAME]], we thought that you might be interested in the [[PRODUCT]] – it would go perfectly with [[PRODUCT THEY’VE ALREADY BOUGHT]] 😍 Have a browse: [[LINK]]

Hey [[NAME]], we thought that you might be interested in the [[PRODUCT]] – it would go perfectly with [[PRODUCT THEY’VE ALREADY BOUGHT]]. Let us know if you need any help.


Browse now


Reach out for help

Hi [[NAME]], since you’ve already bought [[PRODUCT]], you can also grab [[RELEVANT PRODUCT]] and save [[%]]! Shop this exclusive offer: [[LINK]]

[[BRAND]]: Hey [[NAME]], thanks for purchasing [[PRODUCT]]. As a huge thank you for supporting us, we’d like to offer you [[%]] off [[RELEVANT PRODUCT]] for [[TIMEFRAME]] only! Get it here [[LINK]]

Easier SMS marketing campaigns

You don’t need to reinvent the wheel when it comes to promotional text messages. Our SMS templates will help you plan and execute your SMS campaigns with short, pithy promotional messages that help drive customer engagement.

Tip: You want your customers to be excited with they see SMS notifications from your company, so make sure you reserve promotional SMS campaigns for things like big annual sales or exclusive offers.

Text messages that resonate

Whether you’re sending a simple appointment reminder or reaching out with a happy birthday message, you want your messages to connect with your audience. Text messaging is a very immediate communication method and a great way to get repeat business from SMS subscribers, send out a payment confirmation or share relevant information with stakeholders. Our SMS template library offers an excellent starting point for anyone new to SMS marketing or anyone who’s a little stuck for inspiration.

Top tricks to surviving peak trading season

Learn how to make this peak trading season your most successful yet, whether that’s maximising sales, customer satisfaction or internal efficiency.