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Keep up to date with current news and highlights from the SMS industry
month 04
day 24
year 2017

Using SMS surveys to clean up you database

Customer data is a huge asset. According to Zswift, businesses with databases of 500 customers or more achieve a 140% increase in average order value compared to those with smaller databases. But in order to benefit from this statistic it is important to ensure that your database is up to date.

Customer data can deteriorate so rapidly that it could be rendered useless within 3 years as a result of failed nurturing. (source). When customer data is out of date, not only does it leave a sour taste for your brand. In some cases you may actually risk breaking the law. For example sending emails to customers who have already opted out is considered a breach of the Spam Act 2003 and can cost you more than a few failed messages. In 2013, GraysOnline was fined $165,000 for breaching the Spam Act.  

Letters are expensive; hiring a freelance designer to work up the design, getting the mailshot printed, and the actual cost of mailing to however many recipients can all add up to thousands of dollars.

Calling customers can be straining on staff resourcing, and is also intrusive when you’re unaware of the best time to call – you’re not giving prospects the opportunity to respond at a time that suits them the best.

Email is convenient but it’s hard to cut through the voices of senders of the thousands of other emails from competing brands, arriving  in the same inbox. Did you know that prospective customers should expect to receive up to 97 emails per day by 2018?

Yet with the help of SMS, updating customer data is easier than thought. Using SMS surveys can help your business get a response from customers anywhere and at a time that suits them.

With a 98% open rate, as long as you are timing your survey carefully and keeping your questions short and to the point, it’s very likely that you will get a good response from this channel.

We have developed a guide on how you can utilise SMS surveys to keep your customer database up to date. It contains examples of SMS surveys you could send and provides you with ideas on the sort of questions to ask.

Start using the tactics to keep your customer data up to date by downloading our guide.

If you would like to discuss how you can utilise SMS surveys to keep your database tidy, please contact us at sales@esendex.com.au or call us at 1300 764 946.

month 04
day 21
year 2017

The future of SMS… RCS

RCS

SMS is turning 25 this year. And as the saying goes, the older, the wiser, and after 25 years, it looks like SMS is improving its functionality through the adoption of RCS.

RCS stands for Rich Communication Services and is already present with some instant messaging apps such as WhatsApp, Facebook Messenger and Apple’s iMessages.

The difference is, with RCS there is no need for both parties to have installed the same application, as it will be a native app or function in the mobile phone just like how SMS is functioning now.

So first thing first, does RCS use data?

The short answer is yes. But it does have the option to interchange to SMS should data connection not be available. This makes it unique to all other OTT applications.

So what else can RCS do and how does that compare to say WhatsApp and Facebook Messenger? Here is a brief comparison on some of the features:

There’s more unique features to RCS

RCS’s special features don’t just end here. For instance, companies can brand their messages with their own logo and branded colours. Other rich content like discount vouchers, boarding passes, loyalty cards, GIFs and tickets with dynamic fields can be also be included in the messages too.

What’s more exciting is that it has some additional benefits missing with phone calls. For example, doctors who need to contact patients with important test results could add a brief description to the incoming call to provide context about the phone call to enable an informed decision to be made when answering the call.

So can we embrace RCS and ditch SMS now?

Well not so fast.

Since the idea of RCS is to integrate with your existing SMS app to provide a richer communication experience, both your handset and network will need to support RCS.  

As of December 2016 there are only 156 Android devices and 49 mobile operators supporting RCS globally. 

In Australia, Telstra has been listed as a signatory along with other carriers worldwide. However, according to a recent article, there is still no formal launch plan from Telstra. And there aren’t any plans to adopt or roll out RCS by Optus or Vodafone Australia just yet. so we still have some way to go before RCS becomes the default native messaging application like SMS is now. 

If not now, then when?

RCS falls under the umbrella of the GSMA’s “Universal Profile”, which aim to provide a single specification that will help simplify both product development and operator deployment for the next generation of mobile messaging and calling.  

There are currently 47 operators, 11 manufacturers and 2 OS providers that have committed to support the Universal Profile (source). That means RCS, being tied to the Universal Profile,  will be included in any future communication services development by these supporters.

In the second quarter of 2017, there will be additional release of RCS including:

  • Developer APIs
  • Plug-in Integration
  • Improved authentication / app security

These are all good signs that RCS is moving along and we are one step closer to embracing it as the future of SMS.

So what do you think readers? Are you excited about RCS? Would you embrace it with open arms? Share your thoughts and ideas with us in the comment section below.

month 04
day 12
year 2017

3 questions about password security – answered

Password myths

The average person owns at least 90 online accounts, ranging from email and social media accounts through to banking, utilities and government services, and each require a password.

As the keys which unlock your digital world passwords protect the valuables, just as the lock & key to valuables within your actual home. Yet do we apply the same security measures we have on our home to the passwords that are guarding our digital access?

Has our use of passwords evolved?

The answer is probably not. According to a study analyzing 10 million passwords from data breaches that happened in 2016, over 50% of them are from the list of 25 most common passwords. And the top 5 are:

  1. 123456
  2. 123456789
  3. qwerty
  4. 12345678
  5. 111111

Nearly 17% of users are using “123456” to safeguard their accounts. That’s pretty shocking!  Not only are these passwords painfully old and common, they can also be breached by a computer almost instantly.  

Password complexity – for human or computer?

So what about combining letters and numbers? Or punctuation and capital letters? For instance if you are replacing “password” with “pA5$W0rd”, how secure would it be?

Well the truth is, it would only make it harder for you to remember. For a computer, it takes merely 9 hours to crack.

In fact, any standard desktop computer using a high-end graphic processor can test trillions of password per second.

Look at this table of password recovery speed. A seven-character password composed of upper and lower case letters and digits has 3.5 trillion permutations. That sounds like a lot to us, but with a speedy desktop computer they can be all tested in an hour or two. If you put a few PCs together, they can be done in 10 seconds.  

The longer the better?

It turns out that when it comes to password security, the length of it is more important than the mix of letters, numbers and punctuation. So a phrase from a song, a bad pun, a line from a speech – just anything that has a more complex make up to it will be a stronger password than the pA5$W0rd you are struggling to remember.

Another useful trick is to tie the meaning of your passwords to the actual account. Using “if you invest your tuppence” as your online banking password will take a computer approximately 343 septillion years to crack. The same goes to phrase like “you’re so vain” (perfect for social media account) and “working 9 to 5” (for your work login) which will takes approx 111 thousand years and 2 million years to crack respectively.

So next time when you are prompt to input a password that is eight characters long including special characters, go for “snow white and the seven dwarves!”. It will take a modern computer approximately 38 duodecillion years (that is 38,000,000,000,000,000,000,000 years) to crack!    

month 04
day 10
year 2017

How to keep health workers healthy

While we are happily welcoming Easter and the long weekend, healthcare facilities are probably battling with staff rostering. According to the Victoria Healthcare Association, health service operating costs rise by 40%-60% during the Easter holiday. If a facility needs to engage with a staff agency to cover shifts, it will further increase their costs.

In addition to the holiday, we are also entering flu season. There are almost 7000 influenza cases diagnosed so far this year, and we’re not in winter yet. For healthcare facilities, this presents both a possible workload increase and furthers their need for additional shift-workers, as healthcare workers are at increased risk of exposure to influenza.

Help your team to combat the flu season

Vaccination of healthcare workers is only recommended in Australia, not mandatory. And the uptake in healthcare facilities was historically low at about 50% (source).

However, with some planning and social marketing, Alfred Health has successfully increased the voluntary uptake of staff influenza annual vaccination to 80%.

Staff vaccination not only provides individual protection to your staff, it can also prevent massive outbreaks among the facility.

SMS as a rostering solution

Planning holiday cover and filling up shifts when someone is sick can be time consuming.

SMS in this instance is the perfect solution. Instead of having the administration staff calling one staff member after another, a SMS can be sent to all staff at once and whoever replies first will get the shift.

This process is not only much more efficient, it’s also fairer, as everyone will receive the SMS simultaneously and have the chance to take up the shift if they want to.

Bupa Care Service Australia is one of our clients who’ve adopted SMS as their complete rostering solution. As one of the nurses reflected, “Using SMS has saved us time and effort which allows us to focus more time on caring for our residents.”     

Engage your staff and keep them happy

Research studying staff retention and turnover in aged care facilities suggested that working conditions, support and culture are the most important reasons why workers leave, as opposed to the common belief that pay is the major factor.

As an employer, you have more chances to retain your staff than you might think. It might not be your first thought, but the humble SMS can do a great job here, too. Several studies across different parts of the world have shown how SMS helps improve the performance of health workers and reduced the sense of isolation often experienced by caretakers.  

Bupa Berwick has also incorporated SMS as a staff engagement tool by sending motivational messages to their staff members. The messages are aimed to encourage them to continue their good work and remind them that their effort are appreciated.  

You can read the full story here on how Bupa Aged Care incorporates SMS into their staffing solution. If you would like to discuss how SMS can help you solve your staffing problem, give us a call at 1300 764 946.

month 04
day 6
year 2017

Bringing sport to the smallest screen

 

Autumn marks the start of the AFL season, and with smartphone ownership rising to 84% in 2016, its impact on how sports fans participate in sporting events is inevitable. Mobile has became a key element of fans’ experience in a live game. In fact, 67% of sports fans said they used social media at a live sports event (source).

But the mobile experience isn’t limited to social media. Here are 3 trends to watch for this season.

1. User experience in real terms

Nothing makes sports fans more excited than being close to the action. Virtual reality technology is about to bring all sport fans a whole new level of experience. In this year’s Supercars championship, a virtual reality pit-stop experience will be available for race fans to experience the thrill of getting a Supercars racer out on the track in record time.

In the US, NBA and NHL are incorporating virtual reality technology in their ticketing to provide a 360-degree view of venue seating locations, as surveys have revealed that 90% of users said first-person seat views are important when purchasing tickets on mobile and digital.  

With virtual reality technology becoming more popular, user experience and engagement is going to take on a whole new level of meaning.

But if VR seems out of your league (pun intended!), there are alternatives. One of Esendex’s sports club customers utilises a mobile web app to sell tickets to their premium seating, which delivers a rich media experience straight to recipients’ handsets. Video, testimonials and voice clips from sports stars work together to build the experience and prompt purchases.

2. GoPro for video streaming

In 2016, 60% of mobile data traffic originated from watching online video, partly attributable to how sports games are being consumed. While big leagues like the AFL, NRL and Cricket Australia are all live-streaming their games online and on mobile apps, there is also a great chance for smaller teams and games to make use of video streaming.

One good example is the use of GoPro to capture and stream unique angles of the game to their fans. Sports superstar Brendan McCullum used this to raise funds for charity. It can also be used to film the team’s practice sessions and down-time, and distributed to supporters via SMS, email and social media to increase engagement and the sense of belonging.  

3. Mobile ticketing

According to a recent study, 27% of consumers surveyed said that they have made mobile purchases on a weekly basis. 45% revealed that they purchased via smartphone or tablet on a monthly basis. Among the most popular mobile purchases, entertainment tickets rounded out the top five.

It’s very important for event organisers to provide a seamless experience when it comes to purchasing tickets via mobile. Over in the US, we have seen entertainment groups teaming up with mobile application companies to enable users to pre-order tickets, purchase popcorn and soda in advance, and invite friends to the movies all within the same app (source).

While a lot of companies consider apps to be the golden ticket to excel in the mobile first world, promoting an app is not without challenges. In fact, only 13% of Australians have more than 30 apps in their smartphone. And that’s all form of apps combined. So promoting your app could potentially be an even more challenging task than promoting your event itself!

A custom built mobile web application (like Esendex’s Mobile Journeys platform) might prove to be a better alternative. It’s essentially designed to deliver an app like experience across all mobile devices, without the need for download and installation.

It can be fully branded and pre-filled with known customer information to provide a personalised experience. You can also incorporate the view of the seats you are promoting to provide a realistic experience for the user.

Most of all, it starts life as a URL and you can send it via SMS, social media or email to any customer With one click they can begin their journey anytime they want.

What do you think about these emerging technologies? How do you think these will impact you the event organiser or as an audience? Please share your thoughts with us in the comments.  

month 04
day 4
year 2017

3 easy ways to use mobile in retail (+ why you should)

According to a recent survey, Australians spent an estimated $41.3 billion online last year. 45% of respondents also reported that they purchased products via a smartphone or tablet on a monthly basis (source).

While online shopping used to be considered a threat to our local retailers, we have certainly turned the table around. It is estimated that over three quarters of our online spend actually stays in Australia, with 34% of that being spent on the internet stores of the bricks-and-mortar retailers.

This means that with a well thought strategy, all retailers can benefit from the online shopping boom that is taking over. With winter sales on their way, now is a good time now to look at ways to make the most out of it.

1. A Speedy website is more important than an App

Australians are mobile shoppers, with 65% engaged in mobile “window browsing”, and 84% of smartphone shoppers turning to their mobile phone for help while they shop (source). Yet, only 29% of online purchases occur in an App.

So as a retailer, your mobile presence is crucial, but not necessarily an app. In fact, it is far more important to have a fast and mobile friendly website. According to a recent research by Google, 53% of mobile site visitors leave a page that takes longer than 3 seconds to load. And as the page load time goes from 1 to 7 seconds, the bounce probability increases by 113%.

If you are not sure about your current site speed, Test My Site can give you an indication on how mobile friendly your site is, and your page speed on mobile and desktop.  

Sometimes a dedicated mobile web app for your promotion might just be what you need. The advantage of that is it helps your customers to focus on the single message you want to deliver. Take a look at Esendex’s Mobile Journeys platform for some examples.

2. Embrace mobile marketing with SMS

According to the AIMIA Mobile Phone Lifestyle Index, 51% of Australians are happy to receive offers on their mobile from their preferred brands.

So an SMS with a discount code or details of a new product range  might just be the push your customer needs to visit your website or store..

You can also combine SMS with email marketing to maximise open rates and coupon redemption.

Simply send an SMS to your customers letting them know that you’ve delivered a special offer to their email, or include a link to the dedicated sales page so that the shopper can browse and shop at the time that is suitable to them.

3. Use a virtual mobile number to encourage 2-way communication

Make it easy for customers to join your subscription list by letting them opt in through a simple text message to your virtual mobile number. Or invite shoppers to text you to receive details of an exclusive mobile promotion.

Put the virtual mobile number on your website and in store, use it to collect customer feedback to encourage better engagement.

If you would like more information on mobile solutions for retail, please contact our team at sales@esendex.com.au.

month 03
day 29
year 2017

Why you need to go mobile-first this financial year

As we’re approaching the end of the financial year, it’s time to think ahead. If there’s only room for one big change, we urge you to consider adopting a ‘mobile first’ strategy.

Mobile First

According to recent research by Google, more than 1 in 4 users only uses a smartphone in an average day, which is almost twice as many as those who only use a computer. Additionally, it’s estimated that by the end of 2021, 90% of mobile data traffic will be from smartphones.   

While mobile first is a global trend, Australia is at the forefront of it. According to an international survey, Australian is leading the world in mobile banking. 38% of customers’ interactions occur via a smartphone or tablet, overtaking online banking as the most common way to do banking.

The use of Mobile commerce is also soaring, with 1 in 3 Paypal transactions taking place on mobile. With the prospect of the new payment platform (NPP) which allows real time electronic payment among Australians going live in 2017, we are truly embracing a mobile-first era like no other time.  

Instancy and Mobility are what matters

A recent survey about Australian banking consumers reveals a new type of customer – the Nomad – who favours instancy, mobility and innovative digital channels over the traditional banking model.

They account for 30% of overall banking customers, have an estimated total liquid assets of up to 2 trillion dollars, and are up for grabs for anyone who can seize the moment and satisfy their demand of accessing services anytime and anywhere they need.

In fact, more than three quarters of Nomads would be willing to open a bank account with Facebook, Google or other online service provider if it were on offer.

This probably explains the rise of mobile only challenger banks and the increasing collaboration between traditional banks and fintech startups to address the demand of nimbler and more user friendly digital technology in financial service.

Customer service and interaction is on higher demand

The increase in demand of digital channels has also significantly increased the number of overall interactions a customer has with their service provider.

61% of banking customers expect to have more online interactions across their lifecycle. In fact, a digital customer interacts 12 times more with their provider than a non digital customer (Source). 

In contrast to the rapid adoption of new technology, the biggest frustrations customers face with banks – failure to deliver on their promises, inefficient and slow customer service, and lack of interaction convenience – have been consistent for years and have yet to be addressed and resolved.

Real time conversations

So, while developing a mobile first approach is important, let’s not forget the key problem customers are facing lie in communication.

To address this, the ability to initiate real time two way conversations with consumers across any touchpoint of their life cycle would go further towards meeting their needs.

In such instances,SMS is the simplest and obvious answer. Whether it’s used for notifications, reminders or as a tool to conduct surveys, SMS enjoys the advantage of being instant and personal.

It allows the customer to access and reply to the information at a time that is suitable to them. It is less intrusive than a phone call, and has a more personal touch than email.

Most of all, customers actually want to be contacted via SMS. According to the AIMIA Mobile Phone Lifestyle Index, 51% of Australians are happy to receive offers on their mobile device.    

Mobile first doesn’t mean apps are where it’s at

In some communities, a mobile application is seen as the ultimate solution to provide an optimized mobile user experience.

While an app can be a powerful engagement platform, the fact that it requires download and installation present a barrier before the engagement even takes place.

A custom built mobile web application (such as Esendex’s Mobile Journey solution), on the other hand, provides a more customer centric solution.

It is designed to work on multiple devices and on their native web browsers to deliver the same user experience as a traditional app.

Each journey is goal focused to eliminate distraction. It can be pre-filled with known customer information to provide a more personalised experience and encourage a higher response rate.

Mobile first is something no business can afford to miss. If you are considering a complete end to end mobile experience for your customers, please contact our team at sales@esendex.com.au or 1300 764 946.

 

month 03
day 15
year 2017

3 ways SMS can boost educational standards

SMS in education

As the results from students in Australian education continue to slip (source), schools, colleges and universities are looking increasingly towards more supportive methods and channels of communication to contribute to a better educational outcome.  

While telephone and email all serve a purpose, the mass adoption of SMS by millennials and adults alike leaves it open to opportunity.

Here are three ways SMS can be used to improve educational standards:

1. Boost educational performance

School communications have drastically changed in the last two decades. Online portals and emails are used in addition to written notices and report cards as a means of strengthening the partnerships between teachers and parents. And there’s plenty of room to evolve.

Recent research conducted by Columbia University in America found that sending automated SMS alerts to parents following missed assignments, poor grades and class absences of their child, showed that they managed to reduce course failure by 39% and encourage class attendance by 17%.

Text messages like the below showed an increase in the desired response rate:

“Parent alert: Peter has 5 missing assignments in history class. For more information, log in online.”

Many parents didn’t exercise the option to investigate further online, but still were able to use the SMS alerts as a way to improve their child’s performance.

SMS provides parents with vital information instantly, and in a time frame that allows them to react just as quickly.

2. Mobile learning

A study conducted at a community college in North Carolina in the US also looked at how text messaging could be used to enhance mobile learning on a pre-algebra course.

One-way text messages were sent to students about quiz reminders, exams, assignment due dates and various maths problem and formulas for student to solve.

The results were very positive, with students welcoming the reminders, especially after they finished their part time job at night.

Others felt that the formulas or math problems helped them to refresh their memory and assisted their studies.

Some students even suggested that two-way communication which would have enabled them to answer the questions and get further feedback would have been preferred.

This opens up the potential SMS has as an educational tool. SMS enjoys the benefit of being direct, instant and personal yet not intrusive. It enhances engagement and interaction which are essential to keep students motivated in the learning process.

Given more thought, there is an opportunity for SMS to be adopted into different classes and integrated as an aid to help students achieve a better learning outcome.

3. Emotional support

It is estimated that college students spend an average of 9 hours a day on their mobile phone with texting as the number one activity. While some people feel that it raises the alarm of mobile phone addiction, there might be a silver lining here for educational establishments looking to adopt SMS.

The Victoria University of Wellington in New Zealand showed how SMS interventions for persuasion and encouragement sent twice a week helped significantly improve the grades of students. In a recent study Maori and Pacific students who received the text messages scored far higher in the final exam than those who didn’t receive any.

This demonstrates how much the personal aspect of SMS can be used to support while improving educational standards of both student and institution.

As an education provider or a not-for-profit organization, do you have any other ideas or methods of using SMS? We’d love to hear from you.

If you would like to discuss ways to integrate SMS into your organisation, contact us on 1300 764 946.

month 01
day 17
year 2017

How to protect yourself from cyber crime

Australia is one of the most targeted countries for cyber criminals, ranking 4th in the world for phishing attacks.

Companies like Australia Post, Telstra and NAB have all been targeted by sophisticated phishing attacks, but fraudsters are not only aiming at these large corporates.

The number of small businesses that are being targeted has also increased, with a local business in South Australia losing $1.5m to a targeted phishing scam in October 2016 (source).

When you look at the sophistication of these attacks on Google Drive and Dropbox, you can probably understand why one in four Australians cannot detect a phishing attack (source)!

Esendex, together with some other SMS solution providers, have recently been targeted, so we are taking this opportunity to show you what are the latest tactics we’ve seen in play, and to give you some suggestions on how to protect yourself as a consumer and as a company to avoid falling victim to cyber criminals.

Look twice at the domain name

One of the most commonly used tactics in phishing attacks is the use of an almost identical url – with a different domain extension only.

As at March 2016, there were 882 domain extensions, and while they could all be used for legitimate business, this also means hackers can use these domain extensions to create highly convincing phishing websites.

Their aim, of course, is to collect personal information such as your username, password or even credit card details.

This is how Esendex and other SMS companies have been targeted. Scammers purchased domain extensions like .pro, .me, .top and .pw; then made a copy of our login page so you ended up seeing something like this:

Fraudulent Site

Fraudulent Site

Actual, non-fraudulent site

Actual, non-fraudulent site

If you’re not looking closely enough, you probably couldn’t spot the differences:

  • The domain extension
  • The use of https and the lock symbol
  • The copyright notice.

And to be honest, these are probably the only differences you will find in any sophisticated phishing website.

As a business, your options for preventing this from happening are unfortunately quite limited. You can use https://www.whois.net/ to find out who the registrar is and report abuse, and they should take the fraudulent website down. How long it takes, though, depends solely on the registrar.

So what can you do to protect yourself and your customers? The best way is through education. Make sure your customers know the legitimate URL to access your website, and advise them of any suspected issues.

For the record, always access Esendex’s services via our brochure site at https://www.esendex.com.au/ and use the login button at the top right, or directly at https://login.esendex.com/.

Remember, pay attention to the domain extension and always stick to recognisable ones like .com.au and .com.

Google Ads aren’t 100% reliable

Many businesses rely on Google Adwords to attract potential customers. Hackers use Google Adwords to attract potential victims too.

In our case, we bid our own brand name in Google Adwords, so when someone searches for ‘Esendex’, they will see our ad as a sponsored link at the top of the result.

However, any third party can also bid on Esendex’s brand name, so our hackers did too, and this is how it looked on Google UK:

Fraudulent Google Adwords Campaign

Bitcoin was targeted by this same tactic in 2016, as was Google Adwords itself. So whether you are a business owner who uses Google Adwords, or as a consumer relying on Google search, this is certainly something to look out for.

If you are an Adwords user, you can set up alerts to advise you when someone outbids you on your own brand name, and you can automatically increase your bid to stay at the top of the list.

It is also important that you report the activity to Google, so that they can take action to close the scammer’s Adwords account and stop them from fooling more people.

And again, encourage your customers to bookmark your website rather than using the search engine, and make them aware of the legitimate URL of your website so that they can protect themselves.

Take your password seriously

With an average person having at least 90 online accounts, ranging from emails, social media accounts, banking, utilities and government services, we really should take our password security more seriously.

Yet over 50% of people use 5 or fewer passwords across their entire online life, and 47% haven’t changed their password in 5 years or more (source).

If this is not convincing enough for you to go change your password now, try this: go to https://haveibeenpwned.com/ and check if your email is in one of the stolen databases among all the hacks that happened in recent years, including the breach of LinkedIn.

If you found your email in there, it is a clear warning sign and you really should consider changing your password for all online services. And remember:

So, what do you think readers? Have you or your business experienced phishing attacks? Share with us your experiences in the comments.

month 12
day 13
year 2016

Who is Santa’s little helper this Christmas? – infographic

Esendex SMS is Santa's little helper

It’s not just elves and reindeer that will be helping Santa this Christmas. SMS is playing its part in helping to ease the pressures in the lead up to, over and after the festive period.

While rushing around getting presents may be a priority for most of us, in the background many businesses like yours will need to make sure that the cogs keep turning.

Shift and overtime management, out of stock and product alerts, this kind of activity all contributes to making sure your customers enjoy the best service so that they’re happy. And happy customers are likely to turn into the most loyal ones.

526 million children will be expecting a gift from Santa Claus this year, and that figure doesn’t include Mums, Dads, friends and the odd acquaintance – your business will likely play a part in these purchases whether in making these gifts, selling them or ensuring they get delivered on time.

But how can SMS help you?

98% of text messages are read…

At Esendex we’ve been working closely with Santa Claus to build a communication solution that uses a combination of bulk SMS, SMS via our API and Mobile Journeys. This not only enhances internal communication for shifts, elf and safety and critical alerts but also adopts our SMS Surveys solution to gather feedback from gift recipients to help make further improvements to Santa’s service in the following year.

Take a look at our latest infographic, and remember: SMS is not just for Christmas, but the whole year!