The dos and don’ts of SMS Landing Pages for the Hospitality sectorTopic: Esendex
19 December 2019
Christmas and New Year is probably the busiest time of the year for many hospitality businesses. Roy Morgan’s annual Christmas retail sales forecast predicted that spending on food would grow by 3.2% from 2018, while hospitality businesses are forecasted to enjoy 2.3% growth; that’s a total of $29.1 billion spent between food and hospitality, accounting for more than 55% of the total expected spend across all retail stores during this Christmas trading period.So whether you are a hotel or restaurant looking to promote your seasonal menu or your function rooms for parties; or a local cafe wanting to let your customers know you will be open during the holiday period or promote your catering service, our latest product SMS Landing Pages can help you stand out from your competitors by sending engaging and interactive messages to your customers via SMS. Combining the best of email and SMS, SMS Landing Pages enable you to send fully branded messages with visually appealing images, personalised content and call-to-action button via SMS to enjoy the 94% open rate. Compare this to the 32.4% open rate of email, and it’s no wonder the Spread Eagle Hotel were able to sell out their event tickets in minutes using SMS Landing Pages.Of course, your promotions don’t stop at Christmas and New Year. Between all of the corporate functions, parties and gatherings with friends and families, restaurants and cafe owners will have access to diners that have never set foot in their businesses before. While it is important to impress them with great food and excellent customer service, it is also worthwhile to give away some promotional offers to incentivise these customers to come back in the year. With consumers admitting that they are 35 times more likely to open mobile messages than emails, SMS Landing Pages are your best bet to turn these first time diners into your regular customers. We’ve put together a handy infographic to explain all the dos and don’ts of using SMS Landing Pages and how any businesses in the hospitality sectors can achieve great results from this. If you’d like to use SMS Landing Pages to promote your business, please get in touch at 1300 764 946 or contact us here. We’d be happy to discuss how we can help your business thrives.