We’re pleased to announce that we have acquired UK-based Business SMS provider, Text Marketer, as part of our acquisition strategy. This creates a combined company with real potential to lead the business SMS industry.
The purchase is the first step in our drive to capitalise on the fast-growing SMS market and make the most of our acquisition capabilities following the management buyout earlier this year. The acquisition won’t affect the staff or customers of Esendex or Text Marketer: we are simply taking this profitable business and growing it alongside our own.
This is great news for us and for our customers, sending a clear message that we are leading the way in the business SMS market, and will continue to do so. Acquiring one of our competitors, made possible thanks to the financial investment and support of Darwin, is just the beginning.
Text Marketer, which was founded in 1999, supplies low-cost bulk SMS and has a host of household-name customers. This acquisition means that together we can serve a wider range of customers with a varying range of needs, from low-cost bulk messaging through to transaction and mission-critical messaging.
Both companies have experienced impressive year-on-year growth and we are now in an exceptional position. Together, Esendex and Text Marketer are unrivaled in expertise, technology and commitment to business communications. And we want to show that in all that we do.
This is just the start of our drive to become the leading business SMS provider in Europe.