We’ve talked a lot in the past about the decline of traditional channels of marketing, but now research from the Australian Communications and Media Authority (ACMA) proves the case. An increasing number of Australians are now dumping their fixed-line phones in favour of mobile phones. The trend is more apparent among young adults (18-24), who are leading the move away from fixed-line phones. Some 14% of mobile phone users no longer have a fixed-line at home. And according to ACMA the trend is increasing – up 40% on the previous year.All this adds weight to the argument that SMS marketing is becoming increasingly important if companies are to keep in touch with their customers.Let us know your thoughts.