4 benefits your business can get by automating SMS through Zapier

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We’ve written previously on how the Esendex Zapier integration can help businesses create a more connected and collaborated workplace, and there are even more benefits your business can get by utilising this tool to add automated SMS into your communication strategy.

Here are some quick wins you can get by using the Esendex Zapier integration:  

1. Boost conversion rate with automated SMS  

Many companies use marketing automation software like Hubspot, Pardot or Dotmailer in order to help nurture new leads into profitable customers, boost ROI and reduce staff costs. But did you know that texting a prospect after initial contact can increase the conversion rate by 112% (source: Crazyegg)?

With the Esendex Zapier integration, you can easily add automated SMS into the onboarding process to increase your conversion rate and make your marketing automation even more successful. Here are a few example templates:

2. Get customers’ attention by adding SMS to your CRM

70% of respondents agree that using SMS text messaging is a good way for an organisation to get their attention (source). So why not try adding text messages into your communication process to boost open and response rates?

With CRMs such as Hubspot CRM, Salesforce and Zoho, text messages instead of, or in addition to, emails, can be sent based off specific triggers like when purchases, sign-ups or a download has been made.
All you need to do is to ensure that mobile numbers in your CRM system are consistently formatted to be used in an SMS platform like Echo.      

Here are some example templates:

3. Make workplace collaboration easier

According to Alfresco research, the most common challenges workers found with enterprise collaboration tools are that:

  • Not all employees use the same tools and some stakeholders are excluded (21%);
  • Ability to easily measure who is doing what to evaluate contribution (18%);
  • It’s hard to know when a task is done (16%).

While it might be too expensive for businesses to purchase licenses for all staff members to get on to the same enterprise tools, it isn’t cost-prohibitive to provide all stakeholders with alerts throughout the different stages of a task.

Notify account managers when support tickets of major customers progress through critical milestones; or alert sales staff with shipment and delivery notifications can save them from checking in with different departments (or worse, with customers to find out how things are progressing).

Here are some example templates on how this can be done:

4. Automate your confirmations and notifications

Research from Ipsos suggested that 53% of consumers now expect the estimated delivery time of ecommerce purchases to be precise and available within three hours of their order.

This can easily be achieved by integrating SMS into your payment applications such as Paypal and Stripe, or Ecommerce applications such as Magento 2.X and Shopify, or CRM platforms like Salesforce, Infusionsoft or Zoho.

All you need to do is to start collecting mobile numbers when customers purchase or register for your service, and made them aware that notifications will be sent via SMS. Then you can start sending payment receipts, order confirmations and shipping notifications via automated SMS to fulfill customers’ expectations.

Some example templates:

Adding automated SMS into your workflow offers many benefits to help streamline your business process. If you’ve previously abandoned this idea because of the lack of developers or resources to work on a full SMS API integration, the Esendex Zapier integration could be your perfect solution.

Through Zapier our SMS platform is now connected to over 1,300 apps, software and systems where you can set triggers to send scheduled or automated SMS to boost productivity and efficiency. Get in touch to find out how your business can start getting benefits from this tool.

Author Avatar
Crystal Lam

I'm the Marketing Manager at Esendex Australia, with a background in journalism. I'm passionate about storytelling and the ever-changing world of emerging technologies.