3 reasons to rethink your internal communications strategy

Topic:

changes in internal communication

We have seen drastic changes in communication over recent years. Mobile technology has transformed customer experience and engagement, so much so that noticeable shifts are happening within the workplace.      

Email marketing is becoming saturated

It is estimated that by 2019, the number of emails sent and received by businesses will reach a staggering 126 per day. Spam, marketing automation systems, and the popularity of the ‘all staff’ email have bloated inboxes, devaluing the credibility of this channel and its effectiveness. Email overload is a major factor in today’s reduced productivity, draining almost $1.5 trillion a year in the US alone.

A recent survey with senior internal communications professionals further reveals the diminishing power of email, with only 7% of respondents thinking that email will be used more in the future. The majority of those surveyed are seeking different digital, mass-audience channels to gain the attention of their fellow colleagues.    

Workforce demographics are shifting

As we welcome Generation Z to the workforce, we also have to accommodate their preferences among other generations.

These digital natives have never known a time without the internet, and are accustomed to social media, instant messaging and texting. Only 6% of this group send emails. They prefer to seek out the information they need rather than passively consume email content. They are also comfortable switching between apps and can confidently find their way around new technologies without the fear of breaking them.

To grab their attention will certainly require more effort than an “all staff” email.

Employees are going mobile too

According to research by Salesforce, 60% of staff are completing work-related tasks on their tablets and smartphones. They are not just reading emails, but are accessing enterprise apps and company’s social networks.

Just as we are trying to create mobile responsive website and optimising mobile experience for our customers, the need to go mobile inside the workplace is equally important.  

snapcomms

Our recent partnership with SnapComms, a global leader in employee communication software, is tailored to meet these changes. SnapComms provide various internal communication channels such as: scrolling newsfeeds (tickers), desktop alert messages and mobile channels. Adding Esendex SMS to their communication solution provides further versatility.

Depending on the nature and the urgency of the messages, they can be pushed through different channels and devices to make sure that staff read and respond to the message quickly and effectively. The impact and reach of each communication campaign can be easily tracked and measured via SnapComms reporting tools.

If you would like to learn more about our partnership with SnapComms or internal communications, please contact our team on 1300 764 946.

Author Avatar
Crystal Lam

I'm the Marketing Manager at Esendex Australia, with a background in journalism. I'm passionate about storytelling and the ever-changing world of emerging technologies.