“We have taken our first step towards revolutionising the telecoms landscape. August 2017 saw Esendex accepted on to Google’s RCS Early Access Program, as one of just a select few companies worldwide.”
GEOFF LOVE | CHIEF EXECUTIVE OFFICER | ESENDEX
Introducing Rich Communication Services (RCS)
SMS has lots going for it: wide reach, high open rates and responses, low cost, easy to use – and it plays nicely with other systems via an SMS API.
But, driven by the lack of group messaging and media sharing, personal communication has been moving to apps like Facebook Messenger and WhatsApp.
Similarly, some businesses have attempted to drive their customers towards using custom-built apps, for more personalised content, improved analytics and an immersive brand experience.
Enter RCS. The intention with RCS is that it will be the default messaging app on all Android devices, effectively replacing SMS.
As a business using RCS, you’ll be able to send your customers and staff rich content including: a calendar function, so they can view and change appointments; a carousel of new products with the ability to customise colour and size, and purchase; a reminder of a late payment and the ability to make a full or partial payment – all without leaving the app.
What can RCS messaging do for your business?
Features and benefits of Rich Communication Services
of customer service
RCS supports chatbots, so you can automate responses to frequently asked questions.
With tailored messages that make your brand easy to engage with.
Featuring verified user and branding ID credentials, it’s hoped RCS will vastly reduce spam.
that drive change
Track read receipts and clicks to assess the success of your campaigns.
Your customers have high expectations of you, which RCS helps deliver.
Include barcodes, maps, videos and images to boost engagement.
SMS landing page
If RCS is not available on the recipient’s handset, they’ll receive a link to a landing page.
or installation required
Over time, RCS will replace SMS as the standard messaging app on Android devices.
Latest from our blog
- EsendexBusinesses have the ability to provide better customer experience and outpace their competitors with RCS. We’ve presented a few RCS demo at the Mobile World Congress. Take a look and start planning yours today.
- RCSRCS is going to fundamentally change the way brands communicate with customers, but it requires some testing and experimenting as both brands and customers adjust to this new way of communication. SMS Landing Pages are the perfect tools for such purpose, with the bonus to add value and provide a better ROI now.
- EsendexAs Rich Communication Services (RCS) is launching in many countries, there’s no better time than now for brands to experiment and learn what kind of content and media would add value to the customers and receive the best responses while preparing for this new and exciting technology to be launched in Australia.
- EsendexWhile we are eagerly anticipating the arrival of RCS in Australia, our team in the UK has been busy working with different clients to see how RCS could help to improve their business. Here’s a demo video on how the leading online retailer Ocado uses RCS capabilities in their customer journey.
Want to learn more about RCS Messaging?
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