Esendex is ready for RCS messaging when Australia’s networks are. We are already delivering feature-rich communications to our international clients. SMS has lots going for it: wide reach, high open rates and responses, low cost, easy to use – and it plays nicely with other systems via an SMS API.
But, driven by the lack of group messaging and media sharing, personal communication has been moving to apps like Facebook Messenger and WhatsApp.
Similarly, some businesses have attempted to drive their customers towards using custom-built apps, for more personalised content, improved analytics and an immersive brand experience.
Enter RCS. The intention with RCS is that it will be the default messaging app on all Android devices, effectively replacing SMS.
As a business using RCS, you’ll be able to send your customers and staff rich content including a calendar function, so they can view and change appointments; a carousel of new products with the ability to customise colour and size, and purchase; a reminder of late payments and the ability to make a full or partial payment – all without leaving the app.
Here are some of the ways you can have smarter interactions by sending richer content to your customers.
What are the features of RCS Messaging?
Here are the features which will help you enjoy more intelligent interactions with your customers
Featuring verified user and branding ID credentials, it’s hoped RCS will vastly reduce spam.
Retain more customers
With tailored messages that make your brand easy to engage with.
If RCS is not available on the recipient’s handset, they’ll receive a link to a landing page.
Multimedia with no download
Include barcodes, maps, videos and images to boost engagement.
that drive change
ATrack read receipts and clicks to assess the success of your campaigns.
Your customers have high expectations of you, which RCS helps deliver.
A truly omnichannel experience.
Communicate with your customers in their preferred communication channel with Omni-chat. Integrate multiple communication methods including RCS messaging, WhatsApp and 2-way-SMS chat. Never lose a beat, with the option for group-teams to be set up to help your business deliver seamless customer service.
Want to learn more about RCS Messaging?
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Latest from our blog
- EsendexBusinesses have the ability to provide better customer experience and outpace their competitors with RCS. We’ve presented a few RCS demo at the Mobile World Congress. Take a look and start planning yours today.
- EsendexAs Rich Communication Services (RCS) is launching in many countries, there’s no better time than now for brands to experiment and learn what kind of content and media would add value to the customers and receive the best responses while preparing for this new and exciting technology to be launched in Australia.
- EsendexWhile we are eagerly anticipating the arrival of RCS in Australia, our team in the UK has been busy working with different clients to see how RCS could help to improve their business. Here’s a demo video on how the leading online retailer Ocado uses RCS capabilities in their customer journey.
- Did you knowRCS is set to be the evolved version of SMS. As a business, there are some great benefits RCS can bring to your communication strategy. Here are the top 3.