Customised SMS

What is Customised SMS?

Customised SMS, also known as personalised SMS, refers to an automated SMS message sent by a business that’s tailored to an individual recipient or a specific group of recipients. By leveraging customer data, businesses can craft unique and relevant messages that resonate deeply with their audience. This approach transforms a simple text message into a powerful tool for building strong customer relationships, enhancing engagement, and driving sales. Whether it’s addressing the recipient by name or including specific details relevant to them, customised SMS ensures that each message feels personal and meaningful.

Benefits of Customised SMS

• Increased Customer Engagement: Personalised messages are more likely to be read and responded to, leading to higher engagement rates. When customers see their name or relevant details in a message, they are more inclined to pay attention and take action.
• Improved Customer Satisfaction: Customised SMS shows that a business cares about its customers and is willing to take the time to tailor messages to their needs. This personal touch can significantly enhance customer satisfaction and loyalty.
• Boosted Sales: Personalised messages can be used to promote products or services, leading to increased sales and revenue. By targeting the right audience with the right message, businesses can effectively drive higher conversions.
• Enhanced Customer Loyalty: Customised SMS helps to build trust and loyalty with customers, leading to long-term relationships. When customers feel valued and understood, they are more likely to remain loyal to the brand.

How can Esendex help your business?

Personalisation Techniques

There are several personalisation techniques that businesses can use to create effective customised SMS messages, including:

• Using Customer Names and Personal Details: Addressing customers by name and incorporating personal details such as birthdays or anniversaries can make messages feel more personal and engaging.
• Segmenting Customer Data: Segmenting customer data allows businesses to create targeted messages that resonate with specific groups of customers. This can be based on demographics, behaviour or preferences.
• Using Custom Fields: Custom fields can be used to insert specific information into messages, such as appointment dates or payment reminders, ensuring each message is relevant and timely.
• Creating Dynamic Content: Dynamic content can be used to tailor messages based on individual customer behaviour and preferences. This could include personalised offers, recommendations, or updates that are most relevant to the recipient.

Segmentation and Targeting

Segmentation and targeting are key components of effective customised SMS marketing. By segmenting customer data, businesses can create targeted messages that resonate with specific groups of customers. This can include:

• Demographic Segmentation: Segmenting customers based on demographic characteristics such as age, location, or income, allowing businesses to tailor messages to the specific needs and interests of different demographic groups.
• Behavioral Segmentation: Segmenting customers based on their behaviour, such as purchase history or browsing habits. This helps in sending messages that are relevant to the customer’s past actions and likely future needs.
• Preference-Based Segmentation: Segmenting customers based on their preferences, such as interests or hobbies, ensuring messages are aligned with what the customer cares about most.
• Using Customer Data to Create Targeted Messages: By leveraging customer data, businesses can create messages that are tailored to individual customers or specific groups. This targeted approach increases the relevance and effectiveness of SMS marketing campaigns.

Implementing these strategies can enhance your SMS marketing efforts, ensuring each message not only reaches the right audience but also resonates with them on a personal level.