How SMS Sender IDs work
Features & benefits of an SMS Sender ID
Customer will instantly recognise who the message is from
A Sender ID will allow your company name to appear when they first receive the message. This helps with building your brand recognition.
Using a Sender ID reinforces trust
Not only does a Sender ID give brand recognition, but seeing a message branded instils a bit of extra trust. So instead of your customers receiving an SMS from a random number, which could be anyone, they will see it is from your brand. To a customer, this looks like you've invested in your messaging, and therefore is less likely to be a scam or spam.
Perfect for SMS marketing
Using a Sender ID is great for marketing, as it is a one-way communication medium. If you are using one for marketing, however, you will be required to insert a Virtual Mobile Number into the message, to give recipiants an option to "opt-out".