“Brigades use SMS to call upon members in emergency and normal operational situations. It is the primary means of prompting members to indicate their availability in the short-term where other means of communication carry too much lag,” he said.
Before Esendex’s SMS solution, phone calls and pagers were used to “opt-in” when volunteers were available in times of natural disaster or emergency situations. This was time-consuming and did not always result in reaching potential volunteers. 98% of SMS are read, and on average it only takes 90 seconds to respond to them. The high reading and response rate of SMS has made the processes of rostering and creating an emergency strategy quicker.