Get an edge over competitors with Rich Messaging (RCS) & WhatsApp
Rich messaging gives your business a more engaging way to communicate. You can send rich media, use quick replies, activate chatbots, enable group chats and build fully conversational customer journeys. It delivers everything you expect from SMS with the added power of multimedia content and richer two-way conversations.
Trusted by industry leaders to deliver world-class rich messaging solutions
Why use RCS?
Rich Communication Services (RCS) brings the next generation of messaging to Android users. Customers enjoy features they’re already used to from messaging applications like Facebook Messenger and Apple Business Chat, such as typing indicators, audio messages, location sharing and high-quality images.
89%
Companies with omnichannel customer engagement strategies retain on average 89% of their customers, compared to a customer retention rate of 33% for companies with weak omnichannel customer engagement.
$56 B
In Australia alone, e-commerce spending rose to a record high of $56.07 billion in 2024. It’s forecasted that there will be around 23 million online shoppers by 2029.
40%
Heating engineering company Vaillant increased their customer engagement rate from 2% to 40% by using a combination of RCS and SMS landing pages.
What rich messaging services are available?
RCS Business Messaging/Google Messaging
RCS Business Messaging gives customers a more interactive, app-like experience. You can share rich media, buttons, carousels and verified sender branding. If a device doesn’t support RCS, messages automatically fall back to SMS.
WhatsApp Business Platform
Reach over 2 billion users worldwide with richer conversations, AI-powered chat flows and multimedia content.
Omnichannel Chat
Manage customer conversations across channels in one platform to improve service efficiency and reduce cost to serve.
SMS Landing Pages
Create mobile-friendly pages with images, offer codes and strong calls to action.
Managed Services
Integrate artificial intelligence, chatbots and multiple messaging channels to support smooth, scalable customer conversations.
FAQs about rich messaging
What is rich messaging?
Rich messaging is a more interactive form of business messaging that goes beyond plain text. It lets you send rich media, such as images, videos, audio messages, location sharing, and buttons. Customers receive an app-like experience within their standard messaging applications.
How does Rich Communication Services (RCS) work?
RCS upgrades the standard SMS experience on supported Android devices. It includes features such as typing indicators, delivery confirmation, group chats, and multimedia content. If a customer’s device doesn’t support RCS, messages automatically fall back to SMS, so nothing is lost.
What is the difference between WhatsApp and RCS business messaging?
WhatsApp runs over the top of mobile networks and uses an internet connection, while RCS business messaging runs natively through the phone’s default messaging app. Both support rich media and conversational customer journeys, but WhatsApp offers access to its global user base of more than 3 billion people.
Can rich messaging improve customer engagement?
Yes—richer, more visual messages drive higher engagement than traditional SMS. Features like quick replies, buttons, images and carousels make it easier for customers to respond without friction. Many brands report higher click-through rates, faster conversions and stronger customer satisfaction.
Do customers need to install anything to receive RCS messages?
No. If their device and network support RCS, messages appear automatically in their native messaging app. If not, they simply receive an SMS fallback.
Is WhatsApp Business Platform secure for customer conversations?
Yes. WhatsApp uses end-to-end encryption for personal chats and strong platform-level security for business messaging. With verified business profiles and approved message templates, brands can manage conversations safely and at scale.
Can Esendex help manage multiple channels?
Absolutely. Esendex’s omnichannel solutions let you run SMS, RCS, WhatsApp and more in one unified platform. You can integrate artificial intelligence, chatbots and automation to streamline customer service and reduce cost to serve.
Let’s start sending, together.
Discover the full power of our rich messaging and mobile messaging platform.