How did the Spread Eagle Hotel’s SMS Landing Page work?
About a week before the Melbourne Cup, the hotel sent its members a personalised text message with a link to the SMS Landing Page. The landing page was built with attractive graphics and contained all the information including time, ticket price and what was included for the day; with a clear call-to-action button that took the users to their online booking system where they could make a booking straight away.
The results were fantastic, with bookings coming through almost instantly. What started as a trial with no expectation quickly became a pleasant surprise.
SMS Landing pages have a more personal and emotive touch, stimulating recipients to take action right then and there. The call-to-action buttons also make it very easy for people to act on the request, contributing to a great conversion rate.