1. Start Early

The best time to start marketing during peak season is typically 2-4 weeks before the big event eg. Black Friday. This could be letting your customers know what’s coming, giving early access opportunities or sneak peaks to build anticipation.

SMS example: Hi [NAME], unlock early access to our Black Friday sale! Text EARLY ACCESS to join and get an extra $10 off! Start creating your wishlist now: [LINK]

2. Personalisation

Personalisation has shifted from a “nice-to-have” to a “must-have”, so keep up! Use your CRM data to tailor interactions as much as possible. Even if it’s just adding a first name, every little bit counts.

SMS example: Hey [NAME] Your [PRODUCT 1] pairs perfectly with the [PRODUCT 2]! Get it now for 15% off before the Christmas sale ends! [LINK]

3. Create Scarcity

Urgency is a powerful motivator during peak season. Instead of relying on generic “limited time” phrases, use authentic scarcity to drive immediate action. Think low stock or exclusive flash sales to VIPs.

SMS example: 🔥VIP ONLY: We reserved the last 10 [PRODUCT NAME] just for you! Secure yours before it’s too late. Shop now: [LINK]

4. Provide Swift Service

The faster you respond to customers, the better. Make sure you have a plan to manage the influx of queries from peak season periods, and when you can’t, set expectations by letting your customers know. Chatbots, automated messages and two-way messaging can all help with this.

SMS example: Hey there! Thanks for your message. The [COMPANY] team has headed home for the holidays. We will be back on [DAY]. In the meantime, please check our website for FAQs, support docs and more. [LINK]

5. Omnichannel Approach

Customers use many channels – so follow them! Design campaigns that use each channel strategically: SMS/WhatsApp for cutting through the noise, email for retargeting, and social ads for constant visibility for example. A connected campaign is impossible to ignore!