Using SMS to ensure a safe match
Nottingham Forest Football Club, a "soccer" team from the UK, are using SMS to provide additional safety and security to fans.
Imagine the following scenario; you are sitting in the stands enjoying the game with your kids when someone behind you starts yelling foul and abusive language, racist chants or causing trouble. You cannot tackle them, for fear of what they might do (especially if they have had several beers). Getting a steward or the police over will draw attention to you and let the yob know that it was you who complained. So you put up with it or alternatively you leave early, either way you probably will not want to take your family to the City Ground in a hurry again.
Fortunately such instances are rare at Forest thanks to the efforts of the Safety Officer and his team. They are extremely proactive and through their meticulous planning and intelligence database, it is safer to watch the Reds now than it’s ever been.
But if the worst strikes, SMS has been implemented to help.