Marketing Calendar
2026
Connecting with your target audience can be challenging. If you or your marketing team find it difficult to generate conversation starters, consider utilizing a marketing content calendar that includes national, international, and quirky dates to engage customers effectively. This tool can significantly enhance your social media planning calendar and streamline your social media marketing calendar efforts.
Elevate your email marketing strategy and social media initiatives this year with our free marketing calendar. By implementing an online content calendar, you can ensure a consistent marketing schedule that resonates with your audience, making it easier to maintain engagement and foster relationships. A well-structured marketing calendar not only aids in planning but also helps in tracking the effectiveness of your campaigns, allowing for adjustments as needed.
Q1
January
Q1
New Year, New you
Make “posting more on social media” one of your new year’s resolutions. We’re here to help you plan your marketing strategy for 2026!
01
JAN
New Year’s Day / World Day of Peace
The first day of the new year is a great day to start afresh.
02
JAN
Swiss Cheese Day
24
JAN
Global Belly Laugh Day
Whether from a funny video on social media or a joke from a friend, encourage laughter on this day.
26
JAN
Australia Day
February
Q1
04
FEB
World Cancer Day
This day honours those who are fighting and those who have lost their lives to cancer.
05
FEB
World Nutella Day
This iconic hazelnut spread was launched in 1964 but its roots go back to the early 1800s.
13
FEB
Sydney Gay and Lesbian Mardi Gras Starts
14
FEB
Valentine’s Day ❤️
Love, flowers, chocolate, dates. Need we say more?
15
FEB
World Whale Day 🐳
A day dedicated to these giants of the ocean.
17
FEB
Lunar New Year
This day marks the start of the Year of the Horse, symbolising independence, perseverence and energy.
20
FEB
National Love Your Pet Day
24
FEB
World Bartender Day
It’s one of the oldest professions known to man! Celebrate the people who work the bar today.
March
Q1
01
MAR
Clean Up Australia Day
02
MAR
Labour Day (WA)
03
MAR
World Wildlife Day
Appreciate wildlife, whether it’s the tiny creatures in your garden or the majestic beasts of the savanna and jungle.
08
MAR
International Women’s Day
Celebrate the achievements of women and show the ladies in your life how much you value them.
09
MAR
Labour Day (VIC) / Canberra Day (ACT) / Adelaide Cup Day (SA) / Eight Hours Day (TAS)
13
MAR
World Sleep Day 😴
A day dedicated to educating the world about the importance of sleep and how to help those with sleep problems.
18
MAR
Global Recycling Day ♻️
Recycling will help improve the health of our planet and this day reminds us of that.
20
MAR
International Day of Happiness
Promote happiness and encourage others to find joy in the little moments.
21
MAR
World Poetry Day
Honour poets, the writing and reciting of poetry and more on this day.
23
MAR
National Puppy Day 🐾
Be prepared to be overloaded with cuteness as today prompts dog lovers to share media of their beloved furry friends.
Q2
April
Q2
Autism Awareness Month
April raises awareness for autism, giving people a chance to learn more about this lifelong condition, celebrate autistic role models and promote acceptance.
Earth Month
Take the time to celebrate our beloved planet and take steps to protect and nurture it.
01
APR
April Fool’s Day
An annual custom consisting of practical jokes and hoaxes that has been celebrated for several centuries.
02
APR
World Autism Awareness Day
Autism affects around 1 out of every 150 children globally. This day helps boost awareness of autism and reduce the stigma surrounding it.
03
APR
Good Friday
A Christian holiday that commemorates the crucifixion of Jesus and his death at the Calvary.
04
APR
Easter Saturday
05
APR
Easter Sunday / Daylight savings ends
This Christian holiday celebrates the resurrection of Jesus Christ, three days after he was crucified.
06
APR
Easter Monday
The second day of Easter which marks the second day of the Octave of Easter in Western Christianity.
15
APR
World Art Day 🎨
A day to celebrate the fine arts and encourage creativity worldwide.
22
APR
Earth Day 🌍
A day that draws attention to the protection and conservation of the Earth.
25
APR
ANZAC Day
30
APR
International Jazz Day 🎷
The world’s largest celebration of jazz, we come together to appreciate this art, its roots and its impact.
May
Q2
02
MAY
International Harry Potter Day
A special day for fans of the Harry Potter saga, this is the date Harry defeated Voldemort in the Battle of Hogwarts.
04
MAY
Star Wars Day / May Day (NT) / Labour Day (QLD)
May the Fourth be with you! This day pays homage to George Lucas’ iconic film series.
05
MAY
African World Heritage Day
An opportunity for people around the globe to celebrate Africa’s vibrant culture and heritage.
10
MAY
Mother’s Day
Celebrate the mums in your life! Share content and offers focused on mothers.
13
MAY
World Cocktail Day 🍸
Celebrate the history and diversity of this fun type of drink which is a British-born, Americanised innovation.
16
MAY
International Day of Light
The anniversary of the first successful operation of the laser back in 1960.
21
MAY
World Meditation Day / International Tea Day
A call to take some time to participate in this millennia-old practice, which plays a huge role in many faiths and lifestyles.
22
MAY
Sherlock Holmes Day 🕵️
June
Q2
Pride Month
Dedicated to the celebration and commemoration of LGBTQ+ pride, this event is observed every June to honour the 1969 Stonewall riots.
Alzheimer’s and Brain Awareness Month
This global healthcare event is observed every June to raise awareness of Alzheimer’s and other brain diseases.
Men’s Health Month
This event encourages and empowers men and boys to take control of their health by making healthier lifestyle choices.
01
JUN
Dinosaur Day 🦖 / Reconciliation Day (ACT) / Western Australia Day (WA)
An opportunity for students, teachers and the curious to learn more about these ancient creatures who roamed the Earth before we did.
05
JUN
World Environment Day
A United Nations day that encourages global awareness and action to protect our environment.
08
JUN
King’s Birthday (All except QLD)
The King’s Birthday public holiday.
13
JUN
World Gin Day
Gin enthusiasts worldwide enjoy and explore the diverse flavors of gin through various events and tastings.
21
JUN
International Day of Yoga 🧘
A day to celebrate yoga, the physical, mental and spiritual practice which originates from ancient India.
24
JUN
International Fairy Day 🧚
Tap into your imagination as you celebrate the mythical fairy by reading a tale, watching a show and more.
30
JUN
International Asteroid Day
A day that raises awareness about the opportunities and risks presented by asteroids.
Q3
July
Q3
01
JUL
International Chicken Wing Day / New Financial Year Begins
A fun day that encourages you to enjoy everything related to the chicken wing, the world’s favourite finger food.
02
JUL
World UFO Day 🛸
An awareness day for people to get together and scan the skies for unidentified flying objects.
07
JUL
World Chocolate Day 🍫
A day to celebrate the invention and progress of this sweet treat that has been around for 2,500+ years.
10
JUL
World Kebab Day
Celebrate this delicious barbecue favourite and its long history which starts in the Middle East.
17
JUL
World Emoji Day 😍👍
An annual celebration of the emoji which has changed how we communicate digitally.
20
JUL
World Chess Day ♟️
The day the International Chess Federation (FIDE) was founded, in 1924.
25
JUL
Christmas in July 🎄
Why wait till December? Celebrate Christmas in July by giving your customers a little surprise gift.
30
JUL
International Day of Friendship
A special day that promotes the importance of friendship, from new and budding to long standing.
August
Q3
03
AUG
Picnic Day (NT)
07
AUG
International Beer Day 🍺
Appreciate this refreshing, bubbly, golden drink, its history and the people who make and serve it!
08
AUG
International Cat Day 🐈
A day dedicated to celebrating one of humanity’s oldest and most beloved pets.
13
AUG
International Lefthanders Day
Did you know that 10% of the world is left-handed? This day celebrates this rarity and the struggles they face.
19
AUG
World Photography Day 📷
A day where we pay homage to the art form that is photography, from the photos we take on our phones to the ones we commission or see in magazines.
26
AUG
International Dog Day 🐶
A day dedicated to man’s best friend and the love and value they bring to our daily lives.
September
Q3
Suicide Prevention Month
In September, organisations and communities worldwide get together to spread awareness of how to help prevent suicide.
Childhood Cancer Awareness Month
Raise awareness and show support for the young people and families who have been impacted by childhood cancer.
02
SEP
World Coconut Day 🥥
Discover the versatility and benefits of this tropical fruit which we have used for sustenance for 2,000+ years.
05
SEP
International Bacon Day 🥓
Show some love for this iconic, versatile meat which dates back as far as Ancient China.
06
SEP
Father’s Day
10
SEP
R U OK Day
R U OK? Day is a national day of action focused on reminding everyone to ask the question “Are you OK?” emphasising the importance of mental well-being and the power of communication.
19
SEP
International Astronomy Day 🔭
27
SEP
World Tourism Day
28
SEP
King’s Birthday (WA)
Q4
October
Q4
Breast Cancer Awareness Month
Every October, people worldwide show their support for those affected by breast cancer. Marketing campaigns play a crucial role in raising awareness during Breast Cancer Awareness Month by aligning strategies with key dates and events to drive engagement and support.
01
OCT
International Coffee Day ☕
Coffee is more than a drink, it’s a subculture, a language and lifestyle for some people! And today celebrates this iconic beverage.
04
OCT
World Animal Day
Celebrate the world’s animals, show appreciation for them and learn more about the threats we pose to them.
05
OCT
World Teachers’ Day 👨🏫 / Labour Day (ACT, NSW, SA) / King’s Birthday (QLD)
A day devoted to the appreciation of teachers and the role they play in society.
A public holiday celebrating the achievements of workers and the labour movement.
10
OCT
World Mental Health Day
This day focuses on raising awareness about mental health issues and promoting the importance of mental well-being globally.
16
OCT
World Food Day
In addition to celebrating the glorious cuisines of the world, this day also raises awareness for those who do not have that privilege.
20
OCT
International Sloth Day 🦥
A day to honour this slow-moving creature and promote their safety and preservation.
25
OCT
World Pasta Day 🍝
Twirl it, slurp it, scoop it up – pasta is one of the most popular and versatile dishes.
31
OCT
Halloween 🎃
Originating as a Gaelic festival, Halloween is now associated with all things spooky!
November
Q4
Movember
An annual event that involves the growing of moustaches in November, Movember raises awareness of men’s health issues.
03
NOV
Melbourne Cup (VIC) 🐎
Melbourne Cup race day, “the race that stops a nation”. This is a public holiday in Victoria.
05
NOV
International Project Management Day
A day that honours the project manager and the key role they play in businesses.
08
NOV
Diwali
The Hindu festival of lights celebrates the spiritual victory of good over evil. It’s India’s biggest and most important holiday of the year.
13
NOV
World Kindness Day
A day to promote the importance of being kind to each other, yourself and the world as kindness can bridge the gap between nations.
19
NOV
World Philosophy Day 🤔
On every third Thursday of November, we celebrate the value of philosophy and its impact on culture.
27
NOV
Black Friday 🛍️ / Thanksgiving 🦃
One of the biggest commerce events of the year, it sees retailers launch highly promoted sales at hugely discounted prices.
An American holiday that kicks off the holiday season and encourages people to give thanks for the harvest and spend time with loved ones.
30
NOV
Cyber Monday
The next biggest shopping holiday after Black Friday, this day encourages consumers to shop online.
December
Q4
Universal Human Rights Month
This event reminds us of the day in 1948 when the United Nations put forth 30 articles that defined the basic human rights that should be respected and protected universally.
01
DEC
World AIDS Day
Unite to show support for those living with and affected by HIV, and remember those who lost their lives to AIDS.
03
DEC
Birthday of SMS 💬
The first text message was sent on this day in 1992 and it read ‘Merry Christmas’.
10
DEC
Human Rights Day
This day commemorates the Universal Declaration of Human Rights that was established in 1948.
17
DEC
Wright Brothers Day ✈️
On this day in 1903. man took to the skies for the first time! And this set the stage for many other technological and scientific advancements.
18
DEC
International Migrants Day
A day that marks the important contribution migrants play and raises awareness for safe migration.
25
DEC
Christmas Day 🎄
A holiday that commemorates the birth of Jesus Christ, the central figure of Christianity.
26
DEC
Boxing Day 🎁
A day traditionally dedicated to presenting servants, tradespeople and the poor with gifts, it’s now associated with shopping and sales.
31
DEC
New Year’s Eve 🥂
The last day of the year, it’s time to toast to the past and celebrate the arrival of a brand new year!
Marketing Calendar 2026: Download Your Marketing Campaigns and Social Media Guide Now
Unlock your marketing potential with our comprehensive Marketing Plan Calendar! This essential tool helps you streamline your marketing strategy and coordinate your marketing campaigns throughout the year. Whether you need a digital marketing calendar for online initiatives, a focused marketing campaign calendar, or a detailed content marketing calendar, our calendar has you covered across all marketing channels.
