Thanks to the series of online sales event like Click Frenzy, Black Friday and Cyber Monday, report by ABS revealed that online sales contributed to 6.6% of the total retail revenue in November 2018 and is the highest ever-recorded level (source).
Research from Criteo indicated though, consumers actually start researching and making purchasing decision as early as October, but holding off to make the actual purchase during the peak sales season.
So for retailers to take full advantage of the sales seasons, it really is important to start planning and promoting their offers early enough to grab consumers attentions.
That’s where our retail calendar comes in. With all key dates highlighted you can start planning your major campaigns and make sure you’ll have enough time to execute them to the highest standard.