Introducing Rich Communication Services (RCS)
SMS has lots going for it: wide reach, high open rates and responses, low cost, easy to use - and it plays nicely with other systems via an SMS API.
But, driven by the lack of group messaging and media sharing, personal communication has been moving to apps like Facebook Messenger and WhatsApp.
Similarly, some businesses have attempted to drive their customers towards using custom-built apps, for more personalised content, improved analytics and an immersive brand experience.
Enter RCS. The intention with RCS is that it will be the default messaging app on all Android devices, effectively replacing SMS.
As a business using RCS, you'll be able to send your customers and staff rich content including: a calendar function, so they can view and change appointments; a carousel of new products with the ability to customise colour and size, and purchase; a reminder of a late payment and the ability to make a full or partial payment - all without leaving the app.
What can RCS messaging do for your business?
Features and benefits of Rich Communication Services
Reduced costof customer service
RCS supports chatbots, so you can automate responses to frequently asked questions.
Retain morecustomers
With tailored messages that make your brand easy to engage with.
Less spam;greater trust
Featuring verified user and branding ID credentials, it's hoped RCS will vastly reduce spam.
Analyticsthat drive change
Track read receipts and clicks to assess the success of your campaigns.
Deliver best-in-class user experience
Your customers have high expectations of you, which RCS helps deliver.
Multimedia communication
Include barcodes, maps, videos and images to boost engagement.
Fail-safe SMS landing page
If RCS is not available on the recipient's handset, they'll receive a link to a landing page.
No downloads or installation required
Over time, RCS will replace SMS as the standard messaging app on Android devices.
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Want to learn more about RCS? We've lots to share!
