Overcoming retail marketing challenges with these 4 digital tactics

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RCS next-gen messaging

What if SMS was replaced with something as interactive and feature-rich as an app?

Find out more
"We have taken our first step towards revolutionising the telecoms landscape. August 2017 saw Esendex accepted on to Google’s RCS Early Access Program, as one of just a select few companies worldwide."
Geoff Love | Chief Executive Officer | Esendex

Introducing Rich Communication Services (RCS)

SMS has lots going for it: wide reach, high open rates and responses, low cost, easy to use - and it plays nicely with other systems via an SMS API.

But, driven by the lack of group messaging and media sharing, personal communication has been moving to apps like Facebook Messenger and WhatsApp.

Similarly, some businesses have attempted to drive their customers towards using custom-built apps, for more personalised content, improved analytics and an immersive brand experience.

Enter RCS. The intention with RCS is that it will be the default messaging app on all Android devices, effectively replacing SMS.

As a business using RCS, you'll be able to send your customers and staff rich content including: a calendar function, so they can view and change appointments; a carousel of new products with the ability to customise colour and size, and purchase; a reminder of a late payment and the ability to make a full or partial payment - all without leaving the app.

SMS Landing Page

What can RCS messaging do for your business?

Features and benefits of Rich Communication Services

Reduced cost
of customer service

RCS supports chatbots, so you can automate responses to frequently asked questions.

 
Retain more
customers

With tailored messages that make your brand easy to engage with.

 
Less spam;
greater trust

Featuring verified user and branding ID credentials, it's hoped RCS will vastly reduce spam.

 
Analytics
that drive change

Track read receipts and clicks to assess the success of your campaigns.

 
Deliver best-in-class
user experience

Your customers have high expectations of you, which RCS helps deliver.

 
Multimedia
communication

Include barcodes, maps, videos and images to boost engagement.

 
Fail-safe
SMS landing page

If RCS is not available on the recipient's handset, they'll receive a link to a landing page.

 
No downloads
or installation required

Over time, RCS will replace SMS as the standard messaging app on Android devices.

 

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