6 February 2022
It’s that time again! The sun is shining, the drinks are flowing, and us marketers and retailers are rapidly googling phrases like ‘days in March’ or ‘What day of the year is it’ to try and populate our social media sales and plan our 2022 sales.
Well, we might not be able to make your plans for you! But we wanted to help a bit with some key dates in Australia for 2022. We’ve tried to include lots of different significant dates so you can plan a Nutella recipe for your Instagram grid or hold a sale for International Women’s Day.
It can always be hard to plan events these days, so some of these dates may change. We will try our best to keep the calendar up to date – and if you think we’ve missed anything, let us know! Just click the preview below and it will take you to our PDF stored on HubSpot (as it’s a large PDF packed with juicy dates).
Scheduling social media posts, blogs and sales can be exhausting work. We’ve established a few tricks along the way that minimises the work and works on batching similar activities. Firstly using a calendar that all stakeholders can access is very important for plans that may require a group of approvals or require different tasks from various people. It’s important to have one team member coordinating the exercise as ‘too many cooks in the kitchen’ can create a bit of a mess. We use Hootsuite, but any social scheduling platform can be useful. Linkedin and Facebook allow for scheduling in advance, and a Google Sheet is just as effective. This also works towards ensuring all posts are on-brand and minimises the risks of inappropriate ramblings.
Batching your social media planning work and scheduling one day a month (or quarter) ensures you get into a bit of a groove. This is proven to be far more effective than posting the odd post here and there. This method also is far more strategic. You can understand what posts gain the most engagement from the target audience and make sure that there are different posts; no one wants to see sales posts every day.
In regards to the best time to post, it really depends on the audience. Which you don’t want to be selling anything too complicated to tradies on a Friday afternoon (drinks times!). You also don’t want to be speaking to mums during morning drop off. Hootsuite and social media platforms can help you monitor engagement to understand the best time for posting.
Do you have a marketing question? Or would you like to add SMS or another mobile messaging channel to your marketing plan? Feel free to drop us a message, and we’ll try to help you as best as we can!
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