| Customer: |
GMSL |
 |
| Services: |
SMS API |
| Website: |
www.gmsl.co.uk |
GMSL (Gas Management Services Limited) provides operations services and specialist software to the European gas industry. As an independent agent, it responds 24 hours a day to demand and supply changes, optimising the management of its clients' gas portfolios.
As one of Esendex's first customers, GMSL has had time to consider its clients' reactions to the business SMS service and evaluate the service as a business critical tool.
Before it introduced SMS, there was no instant method of conveying traded gas price alerts. The majority of GMSL’s clients are major blue chip names and there are important benefits to be gained from a service which allows these clients instant access to up-to-the-minute pricing information via automatically generated text messages. George Wych, director of GMSL explains:
"Corporations acting at the level of our clients have to be able to make fully informed business decisions. Previously, clients would have had to access the Internet as and when they were able. Now, they can receive regular updates as frequently as they choose, and whenever they choose, so they are fully in the know regardless of whether they are on the road, in a meeting or enjoying a drink in a bar.
It's also available to use as a two-way system – clients can text us at any time to receive real time prices. It basically is a method of directly passing on information exactly when it is needed which, as a service, has to be one of the most beneficial in a business environment."
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