The company blog

Keep up to date with current news and highlights from the SMS industry

Your business doesn’t have to shut down over Christmas

Public holidays don’t have to mean completely chaos for your businesses. With a little bit of creative thinking it is possible to make up for the lost man-hours.
One of the most critical areas affecting a business is communications.  How will your business remain in contact with its clients, suppliers and employees when there is limited access to email or when the switchboard is not operational?
One way is to use an SMS solution. This will provided you with a fast, easy and instant means of maintaining business communications despite the festive break.  An enhanced scheduling facility will enable you to prepare an SMS campaign in advance which can then be sent at a pre-determined day and time.  So, while the rest of the company is inactive during the public holidays, your SMS campaign can be broadcast to your clients, suppliers or employees.
If you are sending a message as standard text or a voice message, you can enable long messaging to increase your message length from the standard 160 characters to 612 characters, giving you more flexibility in the information you convey. You can track also track whether the messages have been delivered. The status of each message is updated in real time.
And by utilising our auto-response facility you can reply with a customised response to your customer whilst you are eating your Christmas turkey.
There are numerous ways SMS can be used to solve your business communication problems; from appointment reminders to marketing campaigns, server alerts and systems monitoring to staff communications.
So as you can see, a public holiday doesn’t necessarily mean your business has to shut down.
Public holidays really don’t have to mean completely chaos for your businesses. With a little bit of creative thinking it is possible to make up for the lost man-hours.
One of the most critical areas affecting a business is communications.  How will your business remain in contact with its clients, suppliers and employees when there is limited access to email or when the switchboard is not operational?
One way is to use an SMS solution. This will provided you with a fast, easy and instant means of maintaining business communications despite the festive break.  An enhanced scheduling facility will enable you to prepare an SMS campaign in advance which can then be sent at a pre-determined day and time.  So, while the rest of the company is inactive during the public holidays, your SMS campaign can be broadcast to your clients, suppliers or employees.
If you are sending a message as standard text or a voice message, you can enable long messaging to increase your message length from the standard 160 characters to 612 characters, giving you more flexibility in the information you convey. You can track also track whether the messages have been delivered. The status of each message is updated in real time.
And by utilising our auto-response facility you can reply with a customised response to your customer whilst you are eating your Christmas turkey.
There are numerous ways SMS can be used to solve your business communication problems; from appointment reminders to marketing campaigns, server alerts and systems monitoring to staff communications.
So as you can see, a public holiday doesn’t necessarily mean your business has to shut down.

Volunteering at a lion park in South Africa

lionsOne of the great things about working for Esendex is that the company encourages employees to do volunteering and charity work, allowing them to take extra days off work.

Katherine, our Management Accountant runs a Junior Guides pack in her spare time.  Recently, they’ve been learning about animals, so when the opportunity arose for her to volunteer at a lion park near to Johannesburg in South Africa, she rushed to pack her rucksack.  As well as being a great experience, it was perfect for her to bring back first hand information.

Katherine’s had an incredible experience (and she only came back to the office with a few lion bites!).  Check out what she got up to below.

My first job was to clear up the lion cub enclosures each day before the public came in. The cubs were between 1 and 6 months old, but not as tiny as I was expecting! I also had to teach the cubs not to bite or scratch the public when they came into the enclosure to pet them.

My other duties involved preparing the food for the other animals. These include, hyenas, wild dogs,  jackals, aardwolf, lions, cheetahs, giraffe, meerkats, porcupines and many more.   I also had to go and collect termites from their mounds to feed the aardwolf and meerkats as a treat. (more…)

10 fantastic mobile campaign ideas for marketers!

The power of the mobile channel is something that every business needs to appreciate. If you think about it, it’s a marketer’s dream. When was the last time you left home without your mobile phone? As long as the golden rules of marketing are observed – relevance, convenience, timeliness, then the possibilities are almost endless. With that in mind, here are 10 ways marketers can utilise this channel.

  1. VIP preview campaigns
    This is a great added-value service you can offer to a select group of customers by alerting them to new stock arrivals, exclusive viewings or personalised offers and if you encourage your VIPs to forward the SMS to a friend in order to expand your customer base.
  2. Launching a new product?
    Send customers the latest information about your new product, including their nearest point of sale. Give your customers the opportunity to reply in order to receive bonus packs or free samples.
  3. Sale campaign promotions
    Why not tell your customer database about your latest sales promotions in advance via SMS. You can send a simple text message to inform customers of upcoming sales, a new store opening in their area, limited offers etc straight to your customers, regardless of where they are.
  4. (more…)