Generate sales with SMS marketing

So why does SMS marketing work?

Efficient and effective – SMS is cheaper than direct mail, more read than email, more acceptable than telemarketing, more measurable than print media and more personal than broadcast media - SMS is the solution to every marketer’s dreams.

Instantaneous results – most people carry their phones around with them at all times and so text messages are generally opened within seconds. Two-way SMS communication is also available so that customers can reply straight away. Results and insights into marketing campaigns are collected in an instant, far quicker than using traditional channels.

Higher response rates – in a survey carried out by the Direct Marketing Association (DMA), the most successful mobile advertising medium was SMS marketing campaigns. 70% of those surveyed had responded to an SMS message.

Cost effectiveness – text messages are cheap – costing only a few cents each. The high response rates and brand recall generated from a marketing campaign means that the ROI of SMS marketing is considerably higher than other forms of marketing. Also, if your promotion is eye catching, your customers might forward your campaign on to their friends and family - the campaign goes viral for free. 

Create personalised and friendly SMS campaigns

Personalised – customers like to be spoken to as individuals; this is achieved through segmentation and targeting. Other forms of marketing, (e.g. TV and radio) don’t allow accurate personalisation. Those that do (e.g. direct mail) can be extremely expensive. Sending a bulk SMS campaign with Esendex can enable every customer to receive a different text message, yet you still benefit from large volume discounts.

Friendly and approachable – customers like to be kept informed - whether it's keeping customers up to date with the latest promotions, reminding them of an appointment or prompting them to get an vehicle serviced, SMS is the way to do it. It's less intrusive than a phone call and more widely read than email, so is perfect for a friendly message.