We used the SMS system to send some mass SMS messages at a conference and it all worked without a hitch. Developing the application to link with your system was easy - overall the service was great.
Jeremy Casey, Excel Australasia
| Customer: | T4Fitness |  |
|---|---|---|
| Services: | Web SMS | |
| Website: | http://www.localfitness.com.au/time4fitness-fitzroy |
T4Fitness Gym have been able to produce their marketing campaigns in-house since moving away from Direct Mail and Point of Display advertising. Their preferred marketing channel is now SMS Marketing, which has saved the business thousands. Their SMS appointment reminder service for personal training sessions is also paying dividends.
T4Fitness is a successful gym in Melbourne offering a range of activities for clients whether they are looking to boost their cardiovascular fitness, lose weight, tone up, increase strength or become more flexible. The gym has 800 members but is always striving to retain customer loyalty and gain new clients in an ever more competitive environment.
T4Fitness used to outsource their marketing activity (which included direct mail to lapsed members, current members and local businesses) to a local Marketing agency. To encourage membership renewal the gym would get flyers and posters printed and displayed around the gym. The marketing agency also implemented an SMS service for T4Fitness and would send SMS messages to existing and lapsed gym members. However, the SMS costs charged by the agency were proving to be expensive.
The cost associated with running the direct marketing campaigns and SMS advertising campaigns externally prompted the owner, to look for opportunities to bring the activity in-house while minimising the impact on existing staff workloads.
T4Fitness got in touch with Esendex who recommended the Web SMS service – a straightforward and powerful web interface to send and receive SMS easily. After trialling the service, T4Fitness chose not only bring their SMS advertising campaigns in-house but also to deliver all new marketing and advertising campaigns via SMS instead of direct mail. This meant the campaigns could be implemented by the gym staff instead of an agency. Company owner, comments:
“Since we’ve started using Web SMS, we’ve been able to bring our marketing activity in-house at a saving of $1100. After quickly uploading the telephone numbers and typing a message the campaign is ready to send. It’s much quicker and cheaper than the campaigns we were doing with the agency.”
T4Fitness have also found that that the SMS Marketing channel is delivering higher response rates than alternatives such as direct mail. The timeliness of SMS, personal nature and near 100% read rates are often cited as the main reasons for the success of SMS Marketing as a medium.
“With this new SMS marketing activity we’re now generating an extra $7500 in revenue.“
Once the SMS marketing service was up and running, T4Fitness then saw the opportunity to use the Esendex Web SMS service to send appointment reminders for personal training sessions to their clients. Previously, personal trainers had to text clients from their personal mobile phones which was time consuming and more expensive. Now, message templates can be used along with SMS message scheduling so the appointment reminders can be set up quickly and scheduled to send when is most appropriate.
The financial rewards of bringing the marketing effort in-house have been high, with little impact on workload for the gym staff. The campaigns can be set up very quickly and of course, there are no more lengthy meetings with a Marketing Company to discuss up-coming campaigns.
Contact Us Today
If you are looking to see how SMS Marketing, SMS advertising or an SMS appointment reminder service could benefit your business, get in touch with us today on 1300-764-946 or email us at sales@esendex.com.au.
