| Customer: | Manchester Warehouse |  |
|---|---|---|
| Services: | Web SMS | |
| Website: | www.manchesterwarehouse.com.au |
Manchester Warehouse has experienced a significant boost in sales since communicating their sales promotions with the Esendex Web SMS service. Compared to Direct Mail campaigns, SMS marketing has improved redemption rates by 8% and it’s over 60% cheaper too.
Manchester Warehouse is a successful furnishing retailer based in Sydney. They offer an extensive product range in bed, bath, kids, and gifts and carry over 60 major brand names in stock. In their 10 years of operating they have successfully built up a loyal customer base of 20,000.
They approached Esendex after seeing the potential uses of SMS in direct marketing campaigns targeted at their customer database. As they were new to this form of marketing they were looking for a partner to advise them on SMS marketing and to guide them through the process. Director of Finance and Marketing explains:
“Not having carried out an SMS campaign before, to be honest we were slightly nervous before the first one was carried out. Esendex were extremely helpful though and guided through the entire process.”
Manchester Warehouse use a 2-way Web SMS service to send their campaign. The reply service allows customers to opt out of receiving SMS if they chose to – a legal requirement for any SMS marketing campaign. A quick upload of their database contacts and the promotions are ready to send. Having recently celebrated their 10th anniversary of being in business, the following promotion was sent within a matter of seconds to 8000 customers.
MANCHESTER WAREHOUSE 10 YEAR BIRTHDAY SALE STARTS THIS SAT 8am ~ SAVE UP TO 70% ~ SHERIDAN 300 THREADCOUNT SHEET SETS...BUY 1 GET 1 FREE~ Reply no to unsub
Manchester Warehouse now send SMS campaigns on a regular basis and the campaigns are paying dividends. They continue to see record sales in the months the SMS campaigns are sent and regularly achieve redemption rates of between 8-10%, much higher than the 2% they would normally achieve with direct mail campaigns. SMS marketing is also saving the 60% on their marketing budget when compared to direct mail.
“We are now planning our forth SMS marketing campaign so I think its testament to the level of service and trust we have with Esendex.”
Manchester Warehouse are now looking at new ways for SMS communication to benefit their business. They recently started sending SMS appointment reminders to customers, reducing no shows, and saving time and money for the sales staff.
If you would like more information on how to implement SMS marketing campaigns into your business just give us a call on 1300-764-946 or email us at sales@esendex.com.au and we can talk through your ideas.
We use the Esendex SMS service to provide appointment reminders to all of our clients; we used to call everyone which was both expensive and exhausting! We now have all this spare time in the afternoon - its great!
